Course catalog

Maria Giudice: Design Leadership in Business

This documentary examines "accidental entrepreneur" Maria Giudice. Join her on her journey from becoming a self-taught painter to design firm founder and coining the role DEO.

Market Research Foundations

Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.

Marketing Analytics: Presenting Digital Marketing Data

Learn how to design and present impactful, data-driven presentations that are targeted to your specific audience.

Marketing Analytics: Setting and Measuring KPIs

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

Marketing and Monetizing on YouTube

Learn how to start a YouTube channel that generates money for your brand. Discover strategies for optimizing your channel, gaining followers, and monetizing videos.

Marketing Foundations

Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Marketing Foundations: Competitive Market Analysis

Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.

Marketing Foundations: Consumer Behavior

Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Marketing Foundations: Integrated Marketing Strategies

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Marketing Foundations: Personalization

Learn the principles of marketing personalization, and strategies to put personalization to work in your campaigns.

Marketing Foundations: Targeting

Explore customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Marketing Foundations: The Marketing Funnel

Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.

Marketing on Facebook: Managing a Company Page

Learn how to manage a company page on Facebook. Discover great ideas on content, methodologies, and strategies for success.

Marketing on Instagram

Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform.

Marketing on LinkedIn

Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.

Marketing on LinkedIn: The Sophisticated Marketer's Guide

Find out how sophisticated marketers use LinkedIn to run campaigns that impact every stage of the funnel.

Marketing on Pinterest

Learn how to engage with the millions of Pinterest users out there who use the social media platform to share their creative passions. Discover how to reach your target audience.