Course catalog
Showing 1-20 of 20 items.
Advanced Branding
Branding shouldn't be an afterthought. Learn how to build and maintain a more competitive company identity with these advanced branding strategies.
Advanced Product Marketing
Enrich your product marketing skill set. Learn how to collaborate with different stakeholders, define your audience, and create a go-to-market strategy.
Brand and Marketing Integration
Learn how to leverage the four types of brand and marketing integration—vertical, horizontal, external, and internal—to successfully reach all of your stakeholders.
Branding Foundations
Lay the foundations for a successful brand. Learn how to develop and launch a brand and measure its success.
Business Development Foundations
Explore the role and goals of business development, and learn how to launch, scale, and manage a business development team, as well as how to excel as an individual contributor.
CMO Foundations: Become an Effective CMO
Learn how to become an effective marketing leader, face the challenges of modern marketing, and win over stakeholders. If you interact with CMOs, learn how they think and thrive.
CMO Foundations: Creating a Marketing Culture
Learn how chief marketing officers can create a marketing culture where team members are inspired, engaged, and motivated to participate in company programs.
CMO Foundations: Driving Innovation
Drive innovation at your organization. Learn how to use training and motivation, process improvement, and internal auditing to encourage a culture of innovation.
CMO Foundations: Measuring Marketing Effectiveness (ROI)
Learn how to measure your marketing effectiveness. Use metrics to understand your ROI and make real-time course corrections to your marketing plan.
CMO Foundations: Working with Leadership and Board-of-Directors
Learn to thrive at the C-level and move beyond the marketing department by building better relationships with the C-suite, CEO, and board of directors.
Employer Branding on LinkedIn
Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.
Excel: Analyzing Your Marketing Performance
Discover how to analyze your marketing performance using Microsoft Excel.
Google Tag Manager
Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, leverage the Google Analytics built-in tags, fire events using triggers, and more.
Leading a Marketing Team
Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
Local SEO
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
Marketing Communications
Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
Marketing Tools: Automation
Learn how to leverage popular marketing tools such as HubSpot, ActiveCampaign, and Mailchimp to automate time-consuming marketing tasks.
Pivoting to Virtual Events
Need to take a formerly in-person event online? Get tips for adjusting to this new format and crafting transformative online experiences for attendees and stakeholders.
SEO Foundations
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.
Value-Based Pricing
Explore the benefits of value-based pricing, a strategy in which you set prices based on the perceived value to customers instead of on cost.