Course catalog
Showing 1-15 of 15 items.
Advanced Google Analytics
Unlock the advanced capabilities of Google Analytics and take your skills to the next level.
Advanced SEO: Search Factors
Learn how SEO search factors impact how your content makes its way to your audience.
Business Analytics: Marketing Data
Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.
Business Analytics: Sales Data
Get more value from your organization's sales data. Discover how to use business analytics tools and techniques to create actionable insights, generate more leads, and close more deals.
Data Visualization for Marketers
Showcase your marketing data in engaging ways. Get tips for reducing mental tasks for your audience, highlighting the data that matters most, establishing context, and more.
Google Analytics Essential Training
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.
Google Analytics: Spam Proofing
Discover how to identify and remove spam from Google Analytics. Learn how to write filters to eliminate spam and how to use segments to view your historical data without any spam.
Introduction to Attribution and Mix Modeling
Discover how to analyze marketing data with models. Learn about some of the most common attribution models, explore best practices for using different models, and more.
Introduction to Business Analytics
Learn the basics of business analytics. Discover tools and techniques for collecting, tracking, analyzing and making data informed decisions with your organization’s data.
Learning Google Data Studio for Marketers
Learn how to create engaging and interactive dashboards to track your marketing campaigns with Google Data Studio.
Learning Web Analytics
Learn how to use web analytics to understand how visitors are responding to your site, and make better, data-driven marketing decisions.
Marketing Analytics: Presenting Digital Marketing Data
Learn how to design and present impactful, data-driven presentations that are targeted to your specific audience.
Marketing Analytics: Setting and Measuring KPIs
Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.
OMCA™ Certification for Online Marketing Associate Test Prep
Prepare to take the Online Marketing Certified Associate (OMCA™) exam. Refresh your knowledge of the skills tested on the exam in our OMCP-approved course.
Writing Ad Copy
Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.