Course catalog

Categories

Showing 1-10 of 10 items.

Advertising on Instagram

Join marketing expert Anson Alexander as he covers the basics of creating, running, measuring, and tracking ads on Instagram.

Advertising on Twitter

Learn how to advertise your products and services on Twitter. Find out how to create campaigns, target audiences, define your budget, and schedule and manage tweets.

Developing Ideas and Advertising Concepts

Learn to communicate and develop an idea through brainstorming and sketching.

Digital Marketing Trends

Stay up to date on the latest trends in digital marketing. Get biweekly tips to reach your target customers in new and exciting ways.

Ideas that Resonate

Learn the seven characteristics of ideas that resonate, and discover how to connect with your audience in a big way.

Learning Google AdSense

Learn how to generate revenue from your website by displaying ads with Google AdSense.

Marketing to Diverse Audiences

Learn to reframe discussions around diverse marketing so you can build engaging marketing experiences.

Marketing to Generation Z

Learn how to market and sell products and services to Generation Z—a more realistic, competitive, and motivated generation of consumers.

Print Production: Direct Mail

Learn how to design and send cost-efficient, engaging direct mail campaigns that follow all of the guidelines of the US Postal Service while "pushing the envelope" creatively.

Programmatic Advertising Foundations

Learn the fundamentals of programmatic advertising. Automate your digital media buys and spend your money and time more effectively.