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Aaron Draplin Takes On a Logo Design Challenge

Aaron Draplin, owner of Draplin Design Co., takes our logo design challenge. Watch as he sketches, tests, and tunes his ideas, and provides tips on freelancing and finding inspiration.

Brand Redesign: Small Business

Learn how to successfully rebrand a business. Follow along with this hands-on rebranding project that covers brand auditing, identity and logo redesign, marketing, and more.

Creating Brand Identity Assets

Learn about the design and delivery process for a brand identity project.

Design Your First Logo

Design your first logo in a few simple steps. Learn how to select the right font, shapes, colors, and file format and build your logo from scratch.

Designing a Logo for a Band

A great band deserves a great logo. Learn how to take a client brief and turn rough ideas into a polished logo design.

Flexible Systems for Visual Identities

Learn how to create a flexible visual identity system that can communicate a brand at any size, in any format.

Graphic Design: Logo Design Tips and Tricks

Learn how to design a simple, elegant logo—even if you've never designed one before—with these tips and tricks from Before & After creator John McWade.

Graphic Design: Small Business Identity Redesign

John McWade walks us through the identity redesign for a small frame shop, reviewing the "before" and reframing the "after."

Logo Design: Handmade Aesthetic

Give logo designs a handmade aesthetic and add a sense of authenticity to your client's brand and messaging, with tips from LogoLounge founder Bill Gardner.

Logo Design: Shapes and Symbols

Learn how shapes and symbols help designers weave a story into their logo designs, and explore the mystery behind these forms.

Logo Design: Symbolism in Nature

Tackles the hidden symbolism behind how we depict our planet and teaches you how to use these symbols to give your logo designs more impact.

Logo Design: Visual Effects

Learn about six different visual effects, from transparency to optical illusion, that you can use in your logo concepts to communicate the right message.

Logo Development: Identity Design and Discovery

Learn how to navigate an identity project through the design and discovery process, to ensure that you grasp where your client is coming from before you craft their logo design.

Logo Development: Identity Development

Discover how to navigate through the identity development process. Learn techniques that can help you generate novel ideas, sketch your logo, and present your designs to clients.

Marty Neumeier: How to Write Your Way into Your Dream Career

Tune into this audio-only course to hear teacher, speaker, and best-selling author Marty Neumeier talk about his career at the intersection of creativity and business.

The Science of Logo Design

Learn about scientifically-based design principles that designers can leverage to create stronger logos.