Course catalog
Showing 1-20 of 34 items.
32 Ways to Make Extra Money
Find inspiration in 32 unconventional, unexpected ideas for generating income with your own unique project—a side hustle—during your off-hours.
Account-Based Marketing Foundations
Concentrate your efforts to achieve maximum results. Learn the fundamentals of account-based marketing and create more engaging, targeted, and successful B2B marketing campaigns.
Advanced Content Marketing
Take your content marketing to the next level. Develop thought leadership, automate processes, and build teams ready to scale your content marketing operations.
Advertising on LinkedIn
Learn all about advertising on LinkedIn. Get acquainted with the platform’s capabilities, as well as how to prepare a strategy for creating effective ads on LinkedIn.
Advertising on Pinterest
Harness the power of the promoted pin. Learn how to create effective, engaging pins and winning campaigns on Pinterest, as well as track conversions and audience engagement.
Agile Marketing Foundations
Learn about the key principles of agile marketing, and discover how to leverage this approach in your own organization.
B2B Foundations: Social Media Marketing
Learn how to use social media for business-to-business (B2B) marketing.
B2B Marketing Foundations: Positioning
Learn the core marketing skill of messaging and positioning. Differentiate your products and services from the competition and helps customers understand your unique value.
B2B Marketing Foundations: Pricing Strategies
Learn effective pricing strategies for marketing business-to-business (B2B) products and services.
Blogging for Your Business
Learn the ins and outs of using a blog as part of a business marketing strategy.
Content Marketing for Social Media
Learn how to apply top content marketing best practices to social media.
Content Marketing: Getting Your Content Published
Learn how to write and publish content in important media outlets. Get tips for pitching stories and building relationships with publications.
Content Marketing: Newsletters
Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.
Create a Go-to-Market Plan
Build a go-to-market (GTM) plan for your next product or service. Learn how to craft a winning product strategy, drive better channel performance, and evaluate KPIs and metrics.
Hiring a Marketing Agency
Learn how to choose and hire the right digital marketing agency, get your marketing campaigns off on the right track, and build your brand and business.
Ideation for Marketers
Learn how to generate fresh, exciting marketing ideas. Discover over a dozen ideation and brainstorming techniques you can use to transform thoughts into strategies and solutions.
Introduction to Content Marketing
Learn the basics of content marketing. Get tactical content marketing strategies to put into practice and drive traffic, engagement, sales, and more.
Introduction to Social Media Strategy
Learn how businesses are using social media to find new customers and grow their brands—all from a top voice in Silicon Valley startups.
Lead Generation: Social Media
Dramatically increase lead volume and quality without increasing your budget. Get practical strategies for identifying your true audience and crafting effective social media ads.
Lifecycle Marketing Foundations
Learn about the fundamentals of lifecycle marketing, including what it is, why a lifecycle approach is beneficial, and how to build a custom hourglass for your organization.