This course teaches how to harness emotional responses in design and use dark patterns to lead people down your preferred path.

Have you ever watched a movie you’d never heard of or had any previous interest in, simply because it was the highest grossing movie of the year, or because it won a bunch of awards? These persuasive effects are based on credibility, namely social proof (many people saw the movie) and authority (critics loved it). As people are more likely to trust a source they find credible, creating credibility and trust in your design, brand, or campaign is an essential part of success. In this course, Chris Nodder shows how you can build your credibility and influence users’ behavior through targeted, persuasive design efforts, as well as the use of dark patterns. He covers the different ways you can create credibility—social proof, reciprocation, authority, smart defaults—as well as how to use your newfound credibility and the ethical considerations in doing so.

Design is communication. But a thoughtfully designed UI can do more than just communicate a user's options. It can also persuade users, nudging them down whatever path the designer had in mind. And this persuasive power can be used for both good and nefarious purposes. In this course, the first installment in the series based on his book Evil by Design, Chris Nodder provides an overview of persuasive design and its ethical implications, focusing on how to positively integrate persuasive design into products. Chris delves into the science of human behavior and how it applies to user experience and design. He explores how design can appeal to direct emotions and cause very targeted and predictable responses from people. Plus, he digs into the different types of dark patterns you may encounter and leverage in your projects, as well as how far you can take those designs while still remaining a force for good. Whether you're a software developer looking to design persuasive interfaces—or a consumer curious about how persuasive techniques work—this course can serve to enlighten and inform.

The Dynamics 365 Fundamentals exam measures your ability to understand the essentials of Microsoft Dynamics 365. In this course, instructor Sharon Bennett covers the essentials of Dynamic 365 services and helps exam takers understand how to successfully prep for the exam. After a quick overview, Sharon delves into marketing capabilities and apps, as well as the sales lifecycle and related sales apps, within Dynamics 365. She explains customer service and field service, then goes into project operations. Sharon also discusses shared features, such as common customer engagement features, reporting tools, and options to integrate with other Microsoft applications. For each topic she covers, Sharon offers detailed explanations and helps you understand what you need to know in order to pass the Dynamics 365 Fundamentals exam with flying colors.

The Dynamics 365 Fundamentals exam measures your understanding of the essentials of Microsoft Dynamics 365, specifically artificial intelligence, mixed reality, the Power Platform, cloud concepts, cloud security, role-based security in Dynamics 365, Common Data Service, data management framework, Dynamics 365 reporting, Dynamics 365 integrations, and cloud deployment. In this course, instructor Sharon Bennett covers the main points of these services and helps exam takers understand how to successfully prep for the MB-920: Microsoft Dynamics 365 Fundamentals (ERP) exam. After explaining how Dynamics 365 supports supply chain management, Sharon highlights the application’s finance features and commerce capabilities. She goes over Dynamics 365 features that simplify and support human resources, as well as features that you can leverage within project operations. Sharon concludes with some useful reporting capabilities and integration options.

The Open Group Architecture Framework, or TOGAF, is a framework and methodology for developing enterprise-level software. TOGAF provides an approach for designing, planning, implementing, and governing enterprise IT architecture. This high-level, systematic approach is designed to reduce error, maintain timelines, keep the project on budget and align IT with business units. If you’re looking to get certified in TOGAF, join Shane Chagpar in this course, as he provides an overview of the TOGAF Foundation exam, taking you step-by-step through the learning objectives for the Level 1 exam.

Explore the logistics of the Microsoft Azure Fundamentals (AZ-900) exam. Learn who it's for, what objectives exam takers should focus on, and which resources can be used to prepare.

A proper security foundation is key for any cloud environment. The new SC-900 exam from Microsoft (SC-900: Microsoft Security, Compliance, and Identity Fundamentals) provides a great foundation for anyone wishing to familiarize themselves with the fundamentals of security concepts across Microsoft's cloud-based services. This course covers in-depth the concepts that exam takers will be tested on. Instructor Sharon Bennett dives into security, compliance, and identity fundamentals for Microsoft, from overarching concepts through solution capabilities. Sharon also goes over threat protection, security management, and compliance management.

The Azure exams have gone through many changes over the past few years, moving towards a more role-based exam style. As a part of this update, the AZ-204 exam was created. In this course, instructor Carmel Eve goes over how best to prepare for the AZ-204 exam, including what to practice, the exam format, and more. Carmel explains the benefits of becoming certified in Microsoft Azure and goes over the structure and goals of the exam. She covers each section of the exam, giving you a brief overview of the section then going into each topic in more detail. Carmel provides hands-on examples of how various Azure services can be used and configured. She discusses question formats and what you will encounter when you actually go to take the exam. Carmel concludes with an explanation of how the exam fits into the wider range of Microsoft certifications and highlights some options for continuing in your exam preparations.

Get prepared for the AWS Certified Developer – Associate Exam. This course covers exam objectives, the goals of the exam itself, and the AWS whitepapers that are recommended reading for the exam. Instructor Carlos Rivas focuses first on deployment, including exam objectives, key points in AWS deployment options, and deployment-related recommended reading. Next, Carlos covers security concepts, with a focus on authenticated calls, encryption, and security whitepapers. Carlos goes into development with AWS services, with a useful demonstration of question-answering strategies. He covers refactoring, then discusses monitoring and troubleshooting. Plus, he walks you through a practice exam, what to expect on exam day, and what to do after you pass your exam.

Get an introduction to the AWS Certified Solutions Architect – Associate certification. Get tips for acing the required exam for this valuable cloud credential.

Prepare for the AWS Certified SysOps Administrator – Associate exam by exploring the key concepts in the exam and learning strategies to help you approach the exam with confidence.

Earning the AWS Certified SysOps Administrator – Associate certification validates your ability to operate within the AWS ecosystem. This course was designed to help IT professionals prepare for this introductory-level exam by highlighting the key topics covered on the exam, and providing tips and tricks that can help you approach the exam with confidence. Instructor Sharif Nijim outlines the benefits of certification, and identifies resources that cover the exam concepts in depth. He also explains how to register for the exam, and discusses recertification options.

Are you getting ready to take the latest AWS Certified SysOps Administrator (Associate) exam—SOA-C02? This course serves as an exam prep best practices guide. Not intended as a deep dive into teaching the skills to be tested on, this course instead discusses the importance of certification, where this exam falls within AWS certification hierarchy, and how to identify resources that you can use to feel confident about taking the exam. Instructor Sharif Nijim explains the differences between the Associate and Professional levels of AWS certification and covers some good reasons to get certified. He offers useful tips on preparing for the exam, including the objectives, domains, and concepts that the exam covers. Plus, Sharif discusses final exam prep, taking the exam, and exploring options for recertification.

Learn key tips and insights to help you pass the Certified Associate in Project Management (CAPM)® exam on your first attempt. This course has been updated for the latest CAPM® exam objectives, and guides you through the examination process from beginning to end. Oliver Yarbrough shares straightforward, step-by-step methods for successfully taking and passing this exam. He reviews best practices and terminology, provides tips for managing your time most effectively, and shares his methodology for approaching the test questions.

Study for the Microsoft Azure Administrator exam (AZ-104). Get insights into the structure of the exam and the skills you need to hone to pass the test.

Explore AI-900 certification exam topics and the capabilities Microsoft AI. Learn about cognitive services, machine learning, image analysis, natural language processing, and more.

Get an overview of the Microsoft Azure Architect Design (AZ-304) exam. Explore the prerequisites and the five domains of the exam.

Earning the Microsoft Azure Solutions Architect Expert certification shows potential employers that you can design and implement high-quality solutions that run on Azure. To earn this certification, you need to pass two exams, including the Microsoft Azure Architect Technologies (AZ-303) exam. In this course, get insights into the structure of exam AZ-303, the prerequisites, and each of the exam domains. Instructor Scott Duffy provides an overview of each of the skills tested on the exam, including how to implement and monitor an Azure infrastructure, implement management and security solutions, and implement solutions for apps. After wrapping up this course, you'll have an understanding of what you need to know to walk into the test center feeling confident.

Data is everywhere, and companies need it to better understand their customers and competitors and to make sound business decisions. Azure is among the best options on the market. In this course, instructor Emilio Melo covers the most important topics on the DP-900 exam, the first certification of Microsoft’s data path. Emilio explains the DP-900 certification and exam, then goes into core data concepts, such as data processing and data analytics. He goes into ways to work with relational data in Azure, including hosting options and relational database offerings in Azure. Azure also has ways to handle non-relational data, and Emilio discusses several options. He goes over analytics workloads, then concludes with insights on data warehousing in Azure and Power BI.