Join Mike Gamson—the senior vice president of global solutions at LinkedIn—as he shares how to prepare a winning game plan for selling to executives.

Learn how to prepare for a sales presentation with the C-suite of your next top prospect.

Be proud to work in sales. Learn how to bring authenticity, curiosity, and your true self to your career in sales.

Learn how to find, craft, and deliver compelling sales stories that resonate with buyers.

Learn how to leverage storytelling throughout the sales process. Learn the 25 most essential types of sales stories to earn buyer trust and make the sale.

Learn how to sell a small business, including how to make a business marketable, how to decide if you should involve a broker, how to find the right buyer, and more.

Boost the reach and engagement of your social media posts. Learn how to incorporate the best practices of SEO in your social media marketing efforts.

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Curious about what your competitors are up to? Tune into this course to learn how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages (SERPs).

Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.

Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.

Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)

Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

Social media marketing can help you to build a community of followers who grow to know, like, trust, and advocate your brand. In this course, social media SEO expert Sam Dey details how to build an SEO strategy for your social media marketing activities and shows you how to positively impact your company’s overall visibility within major search engines such as Google, YouTube, Yahoo, and Bing. Sam also covers opportunities to thoughtfully leverage important aspects of social media, including: building authority, social bookmarking websites, profile optimization, and content creation. He highlights the important role that social media plays with relation to SEO as well as how to effectively optimize social media profiles for increased visibility, followers, and engagement. Build the SEO strategy for your social media marketing efforts with the concrete actions outlined in this course.

Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).

Learn how to build serverless microservices architectures with Amazon Web Services.

Discover how serverless architecture can solve your organization's software development and deployment challenges. Review use cases and examples of different serverless solutions.

Learn how to take a website and convert it from a traditional site to a serverless site using key AWS services, including Amazon S3 and CloudWatch.

Change the way you serve your customers and evolve your business. Learn how to identify service innovations and embed your innovations into your business.

Learn how to establish the right metrics to effectively measure customer service efforts.

Learn the fundamentals of administering ServiceNow. Learn how to configure key applications, explore uses and workflows for commonly accessed applications, and more.