Course catalog

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Working with Upset Customers

Get proven techniques for neutralizing angry customer behavior as well as preventing it from occurring in the first place.

Working with Your Personal Strengths and Weaknesses

Everyone has strengths and weaknesses, but can you capitalize on what makes you, you? Explore tools that can help you uncover new ways to become your best and most productive self.

Workplace Visualization

Explore workplace visualization: a critical aspect of lean management. Learn how to bring the concept of visuality to the workplace, using examples from real-world companies.

Workshop Facilitation

Discover how to design, prepare for, and facilitate a successful workshop.

Write a Bestselling Novel in 15 Steps (225451)

There's a secret storytelling code at the heart of almost all great novels. In this course, author Jessica Brody lays out the 15 essential beats, or plot points, that make readers want to keep turning the page. Filled with tips on plot and story structure, this course is based on Blake Snyder's famous "Save the Cat!" plotting method. Upon wrapping up the course, you'll have the tools you need to create a complete road map to your novel.

Write Think and Act Like a Professional Songwriter

Want to know how to become a songwriter? Cliff Goldmacher shows what it takes to make it in the music business as a professional songwriter.

Writing a Business Case

Learn how to write a compelling business case that accurately communicates the value of your project to your stakeholders.

Writing a Business Report

Learn how to write a well-constructed business report.

Writing a Compelling Blog Post

Learn how to craft compelling blog posts that help you build an audience—while building your brand.

Writing a Cover Letter

Learn how to write a cover letter that helps you dazzle potential employers and land interviews. Explore the elements of a killer cover letter and how to get it in the right hands.

Writing a Marketing Plan

Learn how to write a solid marketing plan for your business.

Writing a Press Release

Learn how to write press releases: formal, official announcements regarding something new or significant about you or your business.

Writing a Proposal

Learn how to respond to a request for proposal (RFP) and to craft a well-conceived proposal from scratch.

Writing a Resume

Create a resume that impresses hiring managers and speaks to your personal and professional strengths. Learn about the nuts and bolts of resume formatting, layout, and word choice.

Writing a Tech Resume

Learn the most effective way to create a resume in order to land a technical job.

Writing Ad Copy

Learn how to write ad copy that effectively conveys your brand and converts clicks into sales, traffic, and signups.

Writing and Delivering Speeches (216560)

Great orators make speaking to large crowds look easy. But the ability to craft and deliver a great speech isn't a talent possessed only by a select few. With the right preparation, anyone can deliver a speech worthy of a standing ovation. In this course, Duke University professor Dr. Daisy Lovelace shows you how, sharing tips for writing and delivering the perfect speech for a variety of occasions. Daisy highlights the key differences between speeches and presentations. She goes over how to tailor your speech to your target audience and set yourself up for success by confirming key logistical details. And since more and more meetings and events are going remote, Daisy discusses how to stage and deliver a compelling virtual speech. She then provides guidance on writing speeches with different purposes, such as speeches that are primarily informative or persuasive, speeches designed to honor a person or team for their accomplishments, and award acceptance speeches.

Writing Articles

Find out how to write articles for blogs, newsletters, and major publications. Learn all the steps, from pitching your story to promoting your article online.

Writing Case Studies

Learn how to write impactful case studies that highlight the success your customer achieved when they used your product, solution or service.

Writing Customer Service Emails

Want to write excellent customer service email? Learn the traits your emails must have, so that your written communications provide answers, build rapport, and prevent write-backs.