Course catalog
Showing 21-40 of 64 items.
Digital Marketing Foundations
Learn how to develop a targeted online marketing strategy that helps your business cut through the noise, engage potential customers, and adapt with the times.
Email Marketing: Strategy and Optimization
Optimize your email marketing strategy. Discover the best time to send email, how to segment your audience, and how to personalize the content to clearly convey your message.
Employer Branding on LinkedIn
Build an effective brand on LinkedIn. Discover how to represent your company—and your employees—in a way that builds your credibility and your business.
Excel: Analyzing Your Marketing Performance
Discover how to analyze your marketing performance using Microsoft Excel.
Google Ads Essential Training
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.
Google Tag Manager
Learn how to effectively leverage Google Tag Manager. Discover how to work with accounts, leverage the Google Analytics built-in tags, fire events using triggers, and more.
How Marketers Collect and Use Your Data
Learn how marketers actually gather and use your data, as well as what you can do to better manage your privacy.
How to Tell Stories That Win Market Share
Learn how to tell compelling stories about your brand. Five industry experts present advice to help you earn and win market share.
International Marketing Foundations
Learn how to evaluate international markets and determine the best marketing approaches to use for each target market.
Launch Your Product to the Press
Learn how to successfully launch your product to the press. Discover how to prepare for a launch, ace your media interviews, and use the launch for additional media opportunities.
Lead Generation Foundations
Grow your business with lead generation. Learn a proven lead-gen strategy for attracting prospects and converting them to leads and loyal customers who advocate for your brand.
Leading a Marketing Team
Lead your marketing team to greatness: great campaigns, great collaborations, and great results. Find out how to succeed as a marketing manager and build your leadership skills.
Learning Integrated Content Marketing
Content marketing can benefit an entire organization. Learn what it takes to integrate content marketing across HR, customer service, sales, and more.
Learning LinkedIn Sales Navigator
Find more leads and build out your social sales strategy with the power of LinkedIn Sales Navigator.
Learning to Write Marketing Copy
Learn how to craft compelling marketing copy to engage with your customers.
Local SEO
Local SEO is critical for local businesses. Learn to achieve maximum visibility on search engines, and drive more foot traffic and web traffic to your business.
Managing Brand Reputation
Improve the success of your business by learning how to manage your brand's reputation online. Find out how to be proactive with brand management and attentive to customer signals.
Marketing Communications
Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.
Marketing During a Crisis
Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindset.
Marketing Ethics
Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and customers.