Course catalog

Marketing Foundations: Competitive Market Analysis

Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.

Marketing Foundations: Integrated Marketing Strategies

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Marketing Foundations: Targeting

Explore customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Marketing Foundations: The Marketing Funnel

Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.

Marketing on LinkedIn

Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.

Marketing on LinkedIn: The Sophisticated Marketer's Guide

Find out how sophisticated marketers use LinkedIn to run campaigns that impact every stage of the funnel.

Marketing Your Side Hustle

Now that you’ve started your side hustle, learn how to find potential customers, often without spending any money.

Neil Blumenthal on Branding

Warby Parker cofounder and LinkedIn Influencer Neil Blumenthal shares insights on branding, being a socially conscious business, and building a company in a brand-centric manner.

Offline Marketing Foundations

Learn how to use offline marketing strategies such as direct mail and print ads to reach your customers in the real world.

Product Marketing Foundations

Learn the essentials of product marketing. Discover how to strategically create and launch products that align with your customers' wants and needs.

Public Relations Foundations

Learn a modern approach to public relations. Discover an eight-step PR process to create media exposure, sway consumer opinion, and maintain a good reputation.