With so much information on consumers available these days, traditional, large-scale market segmentation strategies just won’t cut it anymore. Many consumers defy categorization and each person is, literally, a market of one. In this audio-only course, Michael Solomon teaches how to connect with these consumers who defy categorization, consumers he calls “new chameleons.” As Michael explains, today’s consumers don’t distinguish between young and old, male or female, sellers or buyers, or even fantasy and reality. He shows the benefits of moving away from painting customers with broad strokes and taking a more nuanced and detailed approach that captures identity changes that take place almost every day. After this course, you’ll be ready to throw out the traditional marketing dichotomies and embrace the postmodern consumer who doesn't conform to traditional categories.

As consumers seek more engagement, live video continues to increase in value for marketers. Most popular social networks offer a live video option, but they don’t all have the same features. In this course, instructor Melodie Tao eliminates the intimidation factor of going live by walking you through step by step how to promote, create, and integrate live video into your marketing plan, even if you have never done it before. Melodie covers easy ways to use live video for branding, community building, and generating revenue. She explains different types of live videos, then shows you how to structure and prepare in order to build engagement with your audience. Melodie discusses how to promote your live video and repurpose your content to generate more visibility. She talks about the basic tools to create visually appealing and quality content. This course is designed to make live video marketing an easy, fun, and profitable experience.

JavaScript has full access to the markup of a web page (DOM) and the styles of a page (CSSOM). Using JavaScript to interact with and manipulate the DOM is common practice, but using JavaScript to interact with CSS is rarely explored past the shallow layers of manipulating classes and injecting inline styles. In this course, Morten Rand-Hendriksen takes a deep dive into the intersection of JavaScript and CSS to see what is possible. He explores basic manipulation of the CSSOM to change the live styles of a site, looks at the new opportunities afforded by custom properties, and explores concepts like style tokens. As Morten shows, using JavaScript to control CSS opens the door to more interactive designs and user experiences, and allows designers and developers to do things not possible with CSS alone.

In this video from Total Seminars, Mike Meyers is joined by professor of computer science Bill Saichek as they discuss cryptography. Mike and Bill start with the basics of just what cryptography is and the key role it plays in protecting digital data. They then cover important topics like how websites use certificates to make sure usernames, passwords, credit card numbers, and other personal data stay secure; ciphers, binary, hashing, symmetric and asymmetric cryptosystems, digital signatures and certificates, and public key infrastructure; and how hashing helps you to be certain the data you receive or download is legitimate. Whether you're just curious about cryptography, or you want to prepare for the CompTIA Security+ exam (or any other cyber security course), this course will give you a better understanding of this intriguing subject.

Note: This course was created by Total Seminars. We are pleased to host this training in our library.

The intersection of photography and law is a complex place. At one of those crossroads lies copyright. Many photographers aren't familiar with this important topic and are left struggling with questions like "How do I register my work?" and "What protections do my copyrights provide when I discover that my photos have been used without permission?"

Carolyn Wright is a photographer and attorney who specializes in photographer's rights. She also publishes the popular Photo Attorney blog, where she writes about these issues. In this course, she sits down with Ben Long to discuss what copyright means to photographers and the correct steps to registering and defending their copyrights in the Internet age.

The intersection of photography and law is a complex place. What are your rights as a photographer? Where and what are you permitted—and not permitted—to photograph? What should you do when you're told to leave an area or delete photos you've already shot?

Photographer Ben Long and attorney Carolyn Wright discuss legal considerations ranging from where you can and can't take pictures to getting signed releases for people and property. Plus, learn about respecting trademarks when shooting commercial work, and your rights as a photographer when dealing with security and law-enforcement personnel.

Learn the essential tools and techniques to create expressive art and designs with CorelDRAW, the powerful graphics application. Roger Wambolt, senior product trainer at Corel, eases in with an exploration of the interface and touches on the major players in the toolbox: the Pick, Shape, Crop, Curve, and Interactive tools, as well as the intelligent drawing tools. Then, once you know how to draw simple lines and shapes, he shows how to work with text and the extensive collection of fonts in CorelDRAW, as well as group, copy, and adjust objects on your document page. Plus, learn about importing and adjusting bitmap images, using time-saving tools such as scripting and object styles, creating color palettes, and preparing your CorelDRAW projects for print. Roger closes with some tips on customizing the CorelDRAW interface to be more productive and create your designs in fewer steps.

Even for nonprofit organizations or charities, a careful accounting of the money that’s coming in and going out needs to be maintained. Given the importance of an organization’s finances, knowing the ins and outs of creating financial statements immediately gives you a leg up in the workplace. In this course, Denise Probert dives into various corporate financial statements, looking at the common layouts, data points, and organization. She walks you through the creation process with emphasis on the target audience and using solid data that accurately represents the financial status of your organization. Having a solid foundation in financial statements will make you more confident and comfortable in business meetings, and your contributions will bring you greater trust from your colleagues.

In this third installment of the Corporate Video Essentials series, Rich Harrington and Amy DeLouise detail the post-production process. Once you’ve finished shooting, you need to take all the information you captured—both the actual footage and any intellectual knowledge or project experience—and turn it into a polished, final product for your client. Rich and Amy cover the major aspects of post-production, starting with reviewing deliverables, using interview transcripts to propel your workflow, organizing your footage, and assembling a rough cut. From there, they show how to build a soundtrack with interviews, voiceovers, background sounds, and music. Amy and Rich also cover working with graphics to both convey information and give your film a refined, professional look. Finally, they show you how to polish up your rough cut with color correction, transitions, and reviews, how to export your work for client review, and steps you can take to future-proof your work.

Note: This course was created by RHED Pixel. We are pleased to host this training in our library.

Planning is a critical step to creating successful corporate video content. You want to avoid budget surprises, build an accurate schedule that works for key stakeholders, and ensure that what you shoot tells the best possible story to your target audience. In this course, instructors Amy DeLouise and Richard Harrington share their proven strategies for a preproduction workflow that will help you map out your project and be ready to go into production. Discover how to properly scope the project, research your subject and find your story, identify your crew, set your schedule and location, and transition to production. These useful tips will help any video creators who want to break into corporate video production ensure their shoots are more professional and efficient by planning ahead.

This course was created by Rhed Pixel. We are pleased to offer this training in our library.

When you’re shooting a video for a corporate client, there are a multitude of considerations you need to address before, during, and after the shoot, and many of them have little to do with the actual shooting of the video. In this course, instructors Amy DeLouise and Richard Harrington share their proven strategies for a production workflow to help you ensure your next corporate shoot goes as smoothly as possible. Amy and Richard cover the entire timeline of the video, from preproduction logistics, equipment choices, and time and locations, to planning and conducting interviews, getting releases signed, and keeping your media files backed up and stored safely. There are many factors that go into a successful corporate video production, and with Richard and Amy’s tips you’ll be able to prepare better and avoid common pitfalls.

Note: This course was created by RHED Pixel. We are pleased to host this training in our library.

Learn how to use counterintuitive leadership strategies to meet the demands of a VUCA (volatile, uncertain, complex, ambiguous) environment that is digitally overwhelmed and moving at an unprecedented pace. In this course, leadership expert Sara Canaday teaches the value of moving beyond your attachment to the practices and habits that may no longer be serving you. Discover new methods that you can put to use immediately to make your work more meaningful and manageable.

You might have heard that GitHub is a great way to find a developer job. The question is, how? For as many great contributions you’ve made, it’s all for naught if they go unnoticed. So how do you stand out? In this course, Lynn Langit shows you how to create a GitHub profile that will stand out from the crowd. She covers basics from working with your profile image and contributing code, to modifying the default GitHub template and personalizing your custom profile. This course is designed to help developers present a profile that is attractive to employers and will help you land the job you want. For a career in software development, your GitHub profile tells potential employers a great deal about who you are, what you do, and where your interests lie.

If you’ve ever thought of creating a comic book, one of the fastest ways to do it is to take your existing artwork and turn it into a comic using Clip Studio Paint. Clip Studio is an extremely versatile program that lets you import your art, regardless of whether you created it digitally in Photoshop, or if you drew it by hand with pen and paper. In this course, artist Mark Simon takes you through all the steps you need to know to take your existing art and quickly create your own comic book and export it for digital delivery and print. He shows you features like working with word balloons, page setups, crop marks, and borders. Mark also covers techniques for enhancing your art, combining pages into splash pages for more impactful stories, and refining your art with colors and gradients. Finally, he shows how to prep your comic for printing. Whatever type of art you have, this course shows you how to turn it into a comic book using Clip Studio

In this course, Instructor Melanie Panem demonstrates that even non-coders can quickly pump out a simple site within just an hour or two! The foundation of a website's layout is already set when a template is used as a starting point; in this case, a non-copyright, responsive, Bootstrap template from startbootstrap.com. Responsive web page layouts are essential for a website's content to display accurately across different screen sizes and devices. Melanie then walks through HTML and CSS basics for placing and styling web page content. When the website is ready to publish, she explains how to upload it to a free online host, GitHub. And finally, Melanie shows how to easily purchase a domain name from GoDaddy.com, and connect it to the website files.

If you’ve ever wanted to create your own 3D animated character, this course is for you. Using open-source software—Blender and the paint program Krita—instructor Darrin Lile goes through every step of the process. He starts with creating the look of the character, showing how to bring in reference images, create textures for clothes, rig the bones of the character, and create, cut, and style your character’s hair. Darrin then gets into the animation process, demonstrating how to set up a reference video in the Blender interface, animate character movements, and create lip sync animation for a dialogue track. He finishes the course by adding music and sound effects, then rendering the final animation to a video file, so you can share your new creation.

Pursue exponential business growth by working exclusively with your ideal customers. Learn how to define your ideal customer across multiple audiences. Instructor Jeffrey Shaw teaches how to bring out the best in your brand by offering the right thing at the right time and finding out what makes you different. Then he explains how to make your brand irresistible to your ideal customer by attracting them, discovering their perspective, and building the right pricing strategies. Jeffrey takes you through the art and science of a brand message. He covers topics such as making the right first impression, creating a powerful brand message, empowering customers to choose you, helping customers to see what’s in it for them, and making it seem impossible for them to choose anyone else.

While you may hear the occasional story of someone lucking into their dream job, or discovering their life’s calling through unexpected events, the truth is that for most people, planning your career and taking deliberate steps toward success is a much more likely route to achieve the career of your dreams. In this course from genConnectU, executive coach Kim Martin draws from her 25 years of experience in entertainment and media to impart to women some of the transformative coaching she’s received, as well as some lessons she wishes she’d known early in her career. Kim covers crucial areas of career planning like how to identify your personal brand, how to build confidence and manage imposter syndrome, ways to build, grow and maintain your network, and how to build strong and meaningful relationships in and outside of the workplace. Join Kim in this course and learn critical career strategies, missteps to avoid, and the steps to take to create and realize your career vision.

Note: This course was created by genConnectU. We are pleased to host this training in our library.

Video is dynamic, personal and powerful—so it’s no wonder that it’s becoming an important part of the job search process. Job seekers looking to stand out in a sea of applicants can create video resumes to showcase their personality, presence, and style. With the hiring process becoming increasingly remote, these videos can help job seekers make a memorable first impression. In this course, senior staff instructor Ashley Kennedy shows you how to create your own video resume, sharing best practices and expert tips along the way. To lend this process a real-world context, Ashley guides a job seeker through each step, showing them—and you—how to tackle scripting, setting up a recording environment, adjusting your performance and delivery, editing, and more. She also highlights situations when a video resume might not be your best option. Upon wrapping up this course, you'll be prepared to translate your own resume into a compelling video.

By implementing a security awareness program, you can turn people into assets—not fragile targets. A truly robust and mature security program makes educating employees a top priority in a company's overall multilayered approach. In this course, Lauren Zink shows how to develop and implement a successful, ongoing security awareness program that's so much more than just one phishing simulation or an annual required training. True security awareness necessitates year-round, relevant, and tailored training and communications that create an overall cultural shift you can measure. Through this course, discover how to sketch out your program plan, create a budget, leverage creative approaches for keeping your employees engaged, and assess the effectiveness of your program.