Amplify your reach with Facebook advertising. Learn how to create and manage Facebook ads campaigns that grow your business and boost your brand. This course helps you get started in Facebook advertising—while avoiding some of the platform’s main pitfalls. Megan Adams is a Facebook advertising expert that will help you craft campaigns that make sense, starting with a strategy that clearly aligns with your business goals. She shows how to write your ads, plan your budget, and boost your posts, and leverage the most powerful Facebook tools, like Ads Manager and Analytics. By the end, you’ll be armed with knowledge to use Facebook Ads to its greatest potential, creating campaigns that deliver engaging campaigns to the right audiences and drive business back to your brand.

Advertising on social media platforms like Instagram has become a vital part of many companies’ marketing strategies, but there’s a world of difference between hastily placing an ad and advertising effectively. In this course, marketing expert Anson Alexander explains how to create engaging content for Instagram advertising, demonstrating how to build a campaign and how to leverage Facebook Ads Manager along the way. Anson goes over the types of content you can use to advertise on Instagram and then shows how to create, upload, and format ads. He shows you different tools and demonstrates how to target specific audiences, implement a budget, and run scheduled campaigns. Anson discusses ad sets and placement configuration, as well as how to use Instagram Stories and Instant Experience ads to improve your marketing and increase your user engagement. He also covers analytics, so you can discover how to adjust your advertising efforts based on performance information.

LinkedIn ads are highly-targeted social ads, which differ significantly from search marketing. Join instructor AJ Wilcox as he digs into LinkedIn ads, providing practical strategies that can help you make this powerful platform work for you. He details what makes LinkedIn ads so valuable, helps you get acquainted with the platform’s capabilities, and demonstrates how to create effective ads on LinkedIn. AJ shows how to best use Text Ads, Sponsored Content, Sponsored Messaging ads, Dynamic Ads and more. He also shares approaches for audience targeting and organizing your campaigns for simple reporting and performance evaluation. Finally, he shows you how to view and interpret the metrics in the Campaign Manager to find out what you need to know about your advertising efficiency and ability to scale.

Grab attention—and customers—by advertising on YouTube. Marketing expert Anson Alexander shows you how to create and manage ad campaigns on YouTube, the world’s largest video platform. Great ads start with great content, Anson begins with tips for creating short, engaging videos that meet YouTube guidelines. He then demonstrates how to build ad campaigns, set reasonable budgets, and target the right audiences using interests and demographics. Finally, to make sure you get the best return on your investment, Anson shows how to measure ad performance and make any necessary adjustments.

In a course designed to inform and inspire beginners, instructor Mark Christiansen covers the basics of Adobe After Effects 2022. Mark starts by describing the core terminology of film, video, and motion design before moving on to an exploration of the After Effects interface. Next, he covers fundamentals of working in After Effects: building compositions, working with layers, animating, adding effects, designing in 3D, and rendering. Mark employs these techniques to walk through a sample project, demonstrating how everything comes together in an actual workflow.

In this course, Alan Demafiles covers the core aspects of After Effects commonly used in editing and post production: masks, shapes, type, logos, stills, animating, rendering, and exporting. To begin, Alan compares After Effects to Premiere Pro so you can see the similarities and differences. He then dives into hands-on demonstrations of how to limit effects with masks, create elements with shape layers, use text templates, animate a logo, and create a 3D type extrusion. Next, he shows you how to work with imported pictures, create a Z-space camera montage, change the speed of animations, and more. He wraps up by walking through outputting steps and then kicks off a challenge exercise where you can put your skills into practice.

Learn how to create stunning visual effects with one of the most widely-used and highly-regarded compositing applications on the market—Adobe After Effects CC. In this course, Alan Demafiles dives into the fundamentals you need to start creating mind-blowing visual effects (VFX) with After Effects. Discover how to build accurate masks and keys, use rotoscoping to separate foreground from background, perform motion and camera tracking, and add your own 3D elements to a scene. Learn how to use effects such as particles and noise to create fire, replace the sky, and more. Then dive into the world of virtual reality as Alan explores the application's immersive VR and 360-degree video features. In the final project-based chapter, you can reinforce your new skills by putting techniques into practice with a real-world challenge.

Bring your characters to life with Adobe After Effects. Explore the essential tools and techniques for character animation in After Effects by working through examples that examine each feature as it applies to an animator’s workflow. Discover how to rig characters with the Puppet tools and expressions, animate keyframes in the Graph Editor, and animate on the fly—with your mouse—using motion sketching. Plus, discover how to add 3D layers and cameras to your scenes for a multidimensional perspective on your characters. Instructor Alan Demafiles is an expert motion designer who provides tips and tricks to maximize your efficiency and your creativity, so you get the most out of the After Effects animation toolset.

Removing objects from a scene has never been easier thanks to the Content-Aware Fill feature in Adobe After Effects. This powerful feature leverages the technology of Photoshop to transform the once-complex procedure of extracting elements from a video into a simple process. In this course, learn how to use the Content-Aware Fill feature in After Effects. To help you get started, instructor Richard Harrington provides an overview of the controls in the Content-Aware Fill panel. He then demonstrates how to work with both static and motion shots to remove even complex subjects. Plus, learn how to take advantage of Photoshop to improve the process even further.

Whether it's removing camera shake or tracking a camera's movement, After Effects has you covered. You can apply a variety of techniques to smooth out the camera movement in a shot, using the After Effects Warp Stabilizer VFX effect, and track the camera to add objects into a scene realistically. Rich Harrington shows you how in this installment of After Effects Guru.

Change is normal. Embracing change gives your company a competitive edge, enabling you to get products to market and respond to customer feedback faster than ever before. This course explains how to make change management more agile within the new product development (NPD) process. Learn why change management is so difficult in manufacturing, and how agile strategies such as iterative planning and modular design can help solve change management challenges. Discover how to anticipate and constrain change, and use new technology such as digital information sharing and model-based design to further enhance agile change. Instructor Mark Hechel also explores a solution framework built around CMII that can support agile change from NPD through post-launch product management.

Today's professionals need development approaches that work in person, remotely, and as a mix. In this course, learn how one software development framework—the aptly named agile—can help you handle this chaos in stride. Instructor Reginald Valentine kicks off the course by reviewing the history of agile, its core tenets, and how it can help you manage change. Then, he steps through how agile methodologies can help your teams more effectively plan, deliver, review, and improve your work by leveraging itemization, prioritization, and sequencing. Learn about the concept of a sprint, and how sprints can help you confirm that your team is delivering the right work at the right time. Plus, learn how to build a team backlog to boost productivity and confidence. Upon wrapping up this course, you'll have the basic knowledge you need to leverage agile in all manner of projects, including those outside the realm of software development.

Agile environments present some unique challenges and opportunities for leadership. In this course, instructor Kelley O’Connell covers leadership definitions, agile leadership objectives and techniques, and leadership stabilization. Kelley explains why leadership is necessary in agile environments, then goes over traditional leadership functions and how agile leadership is different. She defines essential new leadership skills and discusses how you can transform yourself into an agile leader and help your team and organization shift successfully to agile, as well. Kelley describes key agile leadership techniques, then concludes by sharing ways you can establish team values, apply organizational strategy, define priorities, and more.

Get started with agile project management. Get an overview of agile and Jira, then practice creating and using project boards in both company-managed and team-managed versions of Jira Cloud. Learn how to create issues and subtasks, and explore techniques to make your logged issues more useful. Finally, learn the value of the kanban method, and how to configure a kanban board.

Note: To check out other Atlassian University courses about Jira workflows, reporting, automation, and more, click here.

In this course, explore the difference between lean and agile, and learn to identify kanban systems. Walk through what scrum is, learn how to define velocity and scrum roles, and start creating a scrum project. Discover quick searches and basic searches, as well as how to use both in Jira. Plus, explore Jira Query Language (JQL).

Note: To check out other Atlassian University courses about Jira workflows, reporting, automation, and more, click here.

This third and final course in the Agile Project Management with Jira Cloud series covers advanced topics like how to use filters, identify and classify epics, and how to use dashboards. After you explore these new topics, see how to put it all together: review the Jira tools and workflows, and use them to create classic and next-gen kanban projects in Jira.

Note: Want to put your new skills to the test? Consider earning the Jira Essentials with Agile Mindset Pro Skills Badge. You can learn more about this Atlassian credential here. To check out other Atlassian University courses about Jira workflows, reporting, automation, and more, click here.

Learn how to use Microsoft Project to manage agile and hybrid projects. Bonnie Biafore covers setting up agile projects for success, as well as creating custom fields to track elements unique to the agile project method, such as features and sprints. She also shows how to manage traditionally scheduled tasks and agile work side by side, track agile project progress, generate burndown reports, and determine your team's velocity. Plus, learn about the agile tools that are built into the Project Online desktop client.

​​The Agile mindset is an exciting way to quickly deliver higher-quality products. This course helps you compare the strengths and weaknesses of several top agile software tools. These include Microsoft Excel, Atlassian JIRA, Trello, Microsoft Azure DevOps, and open-source GitLab. The course highlights the advantages of simple tools like spreadsheets and more complex product management packages. This course helps project managers, software developers, agile coaches and other professionals determine which tool is the best fit for their team. Agile expert Doug Rose provides a fast-paced tour and an unvarnished look at what some of the tools get right and what some get wrong. Doug concludes each section with suggested strategies for selecting the right tool for your team—always remembering that no tool should ever overshadow the core values of the agile manifesto.

Service management is the mental model behind ITSM tools like ServiceNow, Nexthink, and HappySignals, as well as the roles, workflows, and information that help you support and deliver the products and services you offer. This course from instructor David Pultorak explains the necessity of service management and how it can best work in an agile environment. David covers the basics of service management—what it is, why it’s important, and practical tips on how to use it. He talks about the stakeholders you must tend to, and the journeys and experiences they take with you. He also imparts his ideas on how to better stage and conduct interactions. As David shows, when individuals, teams, and organizations grasp these concepts, it can make a big difference in everyone’s day-to-day work life.

At its essence, agility in enterprise is an approach focused on the ability to adapt and follow an empirical process to learn and improve over time in order to provide better business value to customers. Today, many organizations are using cloud computing to enhance agility, and in this course, Shashi Shekhar covers how to use the cloud to architect your applications and infrastructure to enhance agile software development practices. Shashi illustrates these key points through a case study of a fictional financial advisory company, highlighting the planning and implementation of cloud architecture to improve agility. He shows how to build a microservices-based architecture and deploy it in the cloud to achieve automatic scaling and minimize downtime. Whether you’re a developer, solutions architect, or project manager responsible for enterprise modernization, this course gives you tools toward replacing legacy systems with highly resilient and extensible systems.