Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your business. This foundational course is analytics without intimidation! Matt clearly shows how analytics are complementary to marketing strategy. Starting with organization objectives and building a marketing strategy, he shows how to align measurements to that strategy. This enables you to define the analytics you need, gather the right data, and apply analysis frameworks to reach insights. Then, Matt walks you through how to report what is important and essential to your managers or stakeholders. By the end of the course, you will have a better idea of what data is important to your business, how to turn the data into action, and how to report it in a language that is understandable to the executive team.

Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content leveraging Instagram Stories, Reels, IGTV, and Guides. He also explores using hashtags and location tagging to increase visibility, and demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts. Anson also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, he provides insider tips and secrets that can help you navigate the Instagram community like a pro.

Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Marketing Automation is a must-have for organizations looking to get the most out of their marketing budget. This course explains why automation matters, shows you how to pick the best marketing automation tool for your company's marketing goals, and walks you through the top solutions out there. See the tools in action as instructor Brad Batesole walks you through some of the most popular uses of automation, showcased across tools like HubSpot, ActiveCampaign, Mailchimp, Salesforce Pardot, and more. Finally, learn how to measure your marketing automation's success using some of the most important metrics and analytics to keep track of in your tools.

Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. Instructor Brad Batesole walks you through some of the most popular uses of automation, showcased in tools like HubSpot, ActiveCampaign, and Mailchimp. Plus, Brad shares how to leverage tools that help you measure the success of your marketing automation initiative using key metrics.

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.

Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so forth. If your job function includes growth marketing, then this course will introduce you to tools you can use to scale your business at each phase of the customer lifecycle. Instructor Jim Huffman introduces a variety of growth marketing tools for acquisition, activation, retention, revenue, and referral. Jim covers SimilarWeb, SEMrush, public social ad libraries, Mailshake, Justuno, CopyAI, Unbounce, and more.

Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, Sam Dey covers must-haves for your SEO tool kit, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Opensite Explorer, Buzzstream, and more. Not just for pros, these tools can help anyone concerned with their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

In a web full of thousands of tools, social media expert Anson Alexander brings order to the madness with this course covering the must-have tools for Social Media. Anson introduces built-in tools like Facebook Business Suite and Twitter analytics, then shows you how to use them. He walks you through the features and uses of Sprout Social, Buffer, and Semrush. Anson covers social media automation tools and explains several tools for discovering and designing content. He concludes with a thorough discussion of social media analytics tools like TubeBuddy, Sendible, and Tailwind.

Virtual events are powerful branding and business opportunities. By hosting an online event, you can provide your community with experiences and knowledge that they might not otherwise have access to. In this course, learn what it takes to market, promote, and run a virtual event that will excite your attendees both before and after the experience. Instructor Melodie Tao breaks down how to leverage the right digital tools to set up a virtual event. Learn how to market your event with compelling videos and social media content and pack your virtual event by running effective email and social media marketing campaigns. Melodie also shares how to collaborate with speakers, sponsors, and staff to increase event registration. Plus, learn what to do during the virtual event to ensure that your audience remains engaged online and has a positive experience that will entice them to share their experience and come back for more.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.

No matter what your role at work may be, you need to be able to communicate authentically with your customers, colleagues, team, or boss in order to succeed. In this course, Molly Sargent, founder and CEO of Prolmpress, shares what she has learned about how to establish authentic connections. She explains why authentic influence is imperative to your long-term success and shows you how to build trust and understand client needs. Molly walks you through a sales approach that sets you apart and three components that you need in a meeting in order to use your time efficiently and successfully. She highlights some eloquent introduction strategies, then explains how to listen closely to your clients and ask the right questions. Molly concludes with a more in-depth focus on listening with insight, including several helpful phrases to move the conversation forward and build trust.

Note: This course was created by genConnectU. We are pleased to host this training in our library.

Do you need to learn the ins and outs of the Essential Sound panel in Premiere Pro? In this course, instructor Luisa Winters takes an in-depth look at the wonderful toolset that the Essential Sound panel provides and shows you crucial techniques for repairing, mixing, and enhancing your audio—all from within Premiere Pro.

Luisa goes over basic audio concepts, including audio waveforms and how to level out your audio. Then she dives into best practices for mixing; audio types, loudness, repairing, enhancing, and creative effects for a refined finish. Finally, Luisa covers how to legalize your audio levels for broadcast.

Note: This course was created by RHED Pixel. We are pleased to host this training in our library.

Matterport has quickly become the new standard for online virtual tours and immersive 3D content for real estate and architecture, engineering, and construction (AEC). With a relatively short learning curve, Matterport users can create amazing results on day one. In this course, Paul Tice walks you through the Matterport setup process and straight through creating your first project. Explore the Workspace interface and best practices for field scanning operations, and take a dive into many other creative applications with this innovative 3D technology, including VR experience design. Plus, learn how to become a Matterport Channel Partner to market your business to clients, and participate in the Matterport community.

In diesem Kurs lernen Sie die wichtigsten Neuerungen von Maya 2019 kennen. Unter anderem hat Autodesk mit diesem Update das Arnold-Viewport-Rendering und die Cached Playbacks eingeführt. Durch beide Features wird der Workflow für Lighting-Artists und Animatoren deutlich performanter. 3D-Artist Peter Thielmann zeigt, wie Sie das Arnold-Viewport-Rendering nutzen und wo die Cached Playbacks in die Benutzeroberfläche integriert sind.

Learn to create high-quality 3D models and animations in Maya 2022. This course covers the core Maya skills—modeling, texturing, rendering, and animation—in a real-world project-based workflow that translates equally well to film, motion graphics, and game design. Learn basics such as selecting and manipulating objects, organizing scenes, and customizing the interface. Next, review polygonal modeling, creating and refining meshes, sculpting, and NURBS modeling. Discover how to create and apply materials to surfaces—adding color, texture, and reflectivity. Then integrate cameras, lighting, and depth-of-field effects using the Arnold for Maya renderer. Last but not least, instructor George Maestri shows how to add movement and life to your work with the Maya animation tools.

Learn how to use Arnold rendering in Maya to improve your shots of architectural exteriors. Instructor George Maestri walks you through the entire process, from setting up a scene and environment to compositing the final shot in Photoshop. George provides an overview of the scene you are about to render. The course demonstrates how to set up Arnold and how to figure out where you should place your camera. Next, George explains how to add the different types of lighting that you can use in daytime shots. The course steps through how to render a daytime shot, from rendering a hero pass all the way through to your final rendering. Once the images are rendered, you can import them into Photoshop and set up the composite. After you learn about daytime shots, George walks through the process again, for nighttime shots, highlighting where the process is different.

Maya's camera tools are among the best available in any 3D package. In this course, author Aaron F. Ross shares expert techniques in Maya camera layout and animation. Aaron starts with the basics of creating and manipulating cameras, then goes over aesthetic concerns of visual composition. He explains the major forms and conventions of cinematic camera framing and movement. Aaron covers all types of camera animation, using keyframes, motion trails, scripted expressions, and constraints. He includes a chapter on special effects that delves into extended techniques like isometric views, texture projection, and lens effects. Aaron concludes with an exploration of the Maya Camera Sequencer, a nonlinear editing system for pre-visualization of cinematic scenes with multiple cameras.

Representing the natural world in a 3D program can be a daunting task. Autodesk Maya comes to the rescue with an incredible array of tools for world-building. In this course, learn how to command the powers of Maya to model, sculpt, and shade scenes of nature. Terrains can be imported as heightmaps, generated with procedural texture patterns, sculpted by hand, or art directed with any combination of those methods. With tools such as XGen and Paint Effects, you can easily populate a scene with plants and other objects. The layout requirements for exteriors often include special visual effects such as image planes and camera constraints. Volumetric clouds and atmospheric perspective complete the illusion of reality for a photorealistic natural setting. This course even touches on real-time workflows, rendering a cubic environment map in Maya and loading it into Unity. Get ready to tame the wilderness and design realistic exterior settings in Maya.