Career transitions, whether planned or unexpected, trigger a barrage of time-sensitive financial planning questions. How much money do you need to fund your bottom line? What steps can you take to maintain health insurance coverage between jobs? In this course, longtime financial adviser Winnie Sun answers these questions and more, providing practical advice designed to help you survive a gap in income triggered by a layoff or career change. Discover how to leverage your assets during a transition, get your spending under control, and create a financial first-aid kit designed to help you plan your next steps. Plus, learn how to use COBRA to keep your insurance, roll over retirement funds, and start a new job with renewed financial goals.

In a job search, your mindset can be your biggest asset or your most glaring liability. A negative mindset can sabotage your job search, and seasoned interviewers can often sniff out a lack of confidence not just in person, but through email, text, or over the phone. A positive mindset is the foundation of a successful job search, and in this course, Kelley Biskupiak and Susan Rietano Davey cover effective strategies for developing and sustaining the proper mental state to propel you forward as you seek your next position. They show you how to create your best physical and mental space, calm your body, ask questions with confidence, and how to build resilience and bounce back from missteps.

For many of us who are not financial professionals, worrying about money and saving for the future can be a chore. In this course, financial expert Jane Barratt shows how opportunities arise when you change your attitude towards money. She walks you through the basics of personal finance—earning, spending, saving, and investing—with an eye for finding opportunities to enrich your life. She addresses such questions as: How can you earn more? What are the different types of income? How can you use tax season as a benchmark for planning and goal setting? How do you budget? What is the value of money and what are the smartest approaches for savings and investing? All of this and more is covered in this beginner's course in personal finance.

Having a sales process is critical to a salesperson's success. But a process isn't enough if you don't follow it on each and every call. Turning your sales process into a habit that feels natural is the key. In this course, CEO and author Jeff Bloomfield helps you create a sales process that is easy to follow, keeps you on track, and helps consistently close sales. He teaches you the difference between a sales process and sales methodology and shows how to close the gap between philosophy and strategy. He then helps you define and map your sales process—from understanding your buyer to reporting results—and set the expectations for the actual conversation: what you should know, do, say, and show. Follow along and learn how to create your own winning formula to turn prospects into customers—one step at a time.

Getting a small business off the ground is a feat in itself. But once you've made your business idea a reality, you're faced with an array of new challenges which—if managed improperly—can dominate your time and prevent you from achieving greater success. In this course, learn strategies and techniques for running a small to medium business with confidence. Join Naomi Simson—the founder of RedBalloon and a Shark Tank Australia judge—as she shares key lessons that can help you define your purpose and values, establish a framework for success, and promote your business in a smart, cost-effective manner.

Research shows that today’s leaders are suffering from poor well-being and mental health issues more so than ever before. Too often, they put the needs of the business or their team before their own needs. But, much like airline pre-flight instructions to “put your oxygen mask on first, before helping others,” leaders need to take a similar approach by managing their own well-being first. By doing so, they can become role models for their employees and build stronger team relationships that lead to better health and productivity outcomes. In this course, New York Times bestselling author, researcher, and workplace expert Dan Schawbel gives leaders the inspiration, advice, and real-world examples to guide them on their journey to better well-being.

If you’re a modern-day marketer, you’re not going to get by with just numbers, charts, and graphs anymore. In addition to your quantitative data, you need to learn what your customers really want. In short, you need to know your customers. You have to know what’s going to motivate and drive them, what they’re feeling as they’re making buying decisions, interacting with your products, or engaging with your brand. In this course, market research expert and best-selling author Sarah Weise walks you through the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies. Sarah’s tactical course shows how to conduct a new research project, and covers topics like interviews, focus groups, diary studies, and ethnography. She also gives guidance on selecting the right methodology for your research and tips on moderating your groups.

Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your business. This foundational course is analytics without intimidation! Matt clearly shows how analytics are complementary to marketing strategy. Starting with organization objectives and building a marketing strategy, he shows how to align measurements to that strategy. This enables you to define the analytics you need, gather the right data, and apply analysis frameworks to reach insights. Then, Matt walks you through how to report what is important and essential to your managers or stakeholders. By the end of the course, you will have a better idea of what data is important to your business, how to turn the data into action, and how to report it in a language that is understandable to the executive team.

Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content leveraging Instagram Stories, Reels, IGTV, and Guides. He also explores using hashtags and location tagging to increase visibility, and demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts. Anson also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, he provides insider tips and secrets that can help you navigate the Instagram community like a pro.

Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Marketing Automation is a must-have for organizations looking to get the most out of their marketing budget. This course explains why automation matters, shows you how to pick the best marketing automation tool for your company's marketing goals, and walks you through the top solutions out there. See the tools in action as instructor Brad Batesole walks you through some of the most popular uses of automation, showcased across tools like HubSpot, ActiveCampaign, Mailchimp, Salesforce Pardot, and more. Finally, learn how to measure your marketing automation's success using some of the most important metrics and analytics to keep track of in your tools.

Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. Instructor Brad Batesole walks you through some of the most popular uses of automation, showcased in tools like HubSpot, ActiveCampaign, and Mailchimp. Plus, Brad shares how to leverage tools that help you measure the success of your marketing automation initiative using key metrics.

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.

Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so forth. If your job function includes growth marketing, then this course will introduce you to tools you can use to scale your business at each phase of the customer lifecycle. Instructor Jim Huffman introduces a variety of growth marketing tools for acquisition, activation, retention, revenue, and referral. Jim covers SimilarWeb, SEMrush, public social ad libraries, Mailshake, Justuno, CopyAI, Unbounce, and more.

Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, Sam Dey covers must-haves for your SEO tool kit, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Opensite Explorer, Buzzstream, and more. Not just for pros, these tools can help anyone concerned with their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

In a web full of thousands of tools, social media expert Anson Alexander brings order to the madness with this course covering the must-have tools for Social Media. Anson introduces built-in tools like Facebook Business Suite and Twitter analytics, then shows you how to use them. He walks you through the features and uses of Sprout Social, Buffer, and Semrush. Anson covers social media automation tools and explains several tools for discovering and designing content. He concludes with a thorough discussion of social media analytics tools like TubeBuddy, Sendible, and Tailwind.

Virtual events are powerful branding and business opportunities. By hosting an online event, you can provide your community with experiences and knowledge that they might not otherwise have access to. In this course, learn what it takes to market, promote, and run a virtual event that will excite your attendees both before and after the experience. Instructor Melodie Tao breaks down how to leverage the right digital tools to set up a virtual event. Learn how to market your event with compelling videos and social media content and pack your virtual event by running effective email and social media marketing campaigns. Melodie also shares how to collaborate with speakers, sponsors, and staff to increase event registration. Plus, learn what to do during the virtual event to ensure that your audience remains engaged online and has a positive experience that will entice them to share their experience and come back for more.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.

No matter what your role at work may be, you need to be able to communicate authentically with your customers, colleagues, team, or boss in order to succeed. In this course, Molly Sargent, founder and CEO of Prolmpress, shares what she has learned about how to establish authentic connections. She explains why authentic influence is imperative to your long-term success and shows you how to build trust and understand client needs. Molly walks you through a sales approach that sets you apart and three components that you need in a meeting in order to use your time efficiently and successfully. She highlights some eloquent introduction strategies, then explains how to listen closely to your clients and ask the right questions. Molly concludes with a more in-depth focus on listening with insight, including several helpful phrases to move the conversation forward and build trust.

Note: This course was created by genConnectU. We are pleased to host this training in our library.