Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Curious about what your competitors are up to? Tune into this course to learn how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages (SERPs).

Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.

Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.

Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)

Links are still the best way to get to the top of search results. Learn smart link-building strategies to improve your site's SEO and traffic.

Social media marketing can help you to build a community of followers who grow to know, like, trust, and advocate your brand. In this course, social media SEO expert Sam Dey details how to build an SEO strategy for your social media marketing activities and shows you how to positively impact your company’s overall visibility within major search engines such as Google, YouTube, Yahoo, and Bing. Sam also covers opportunities to thoughtfully leverage important aspects of social media, including: building authority, social bookmarking websites, profile optimization, and content creation. He highlights the important role that social media plays with relation to SEO as well as how to effectively optimize social media profiles for increased visibility, followers, and engagement. Build the SEO strategy for your social media marketing efforts with the concrete actions outlined in this course.

Learn about how to increase the size and quality of your video audience with strategic marketing and search engine optimization (SEO).

Learn how to build serverless microservices architectures with Amazon Web Services.

Discover how serverless architecture can solve your organization's software development and deployment challenges. Review use cases and examples of different serverless solutions.

Learn how to take a website and convert it from a traditional site to a serverless site using key AWS services, including Amazon S3 and CloudWatch.

Change the way you serve your customers and evolve your business. Learn how to identify service innovations and embed your innovations into your business.

Learn how to establish the right metrics to effectively measure customer service efforts.

Learn the fundamentals of administering ServiceNow. Learn how to configure key applications, explore uses and workflows for commonly accessed applications, and more.

Customer service today brings new challenges, new protocols, and new attitudes. As a service provider, you must be prepared with solid solutions if you want to continue doing business in the post-COVID economy. This course provides advice for returning to work and interacting with the public, dealing with distribution problems, and handling aggressive customers. David Brownlee, bestselling author of Rockstar Service, Rockstar Profits, helps you tackle these issues and provide extraordinary customer service. Discover how to implement new safety protocols, deal with upset customers, and deliver world-class service despite the challenges around you.

Social media is a critical customer service tool. Learn how to communicate and serve customers in high-stakes channels like Facebook, Twitter, and Instagram.

Marketing is an important business investment. Find out about the costs of marketing and the different ways a marketing budget can be set.

Set your L&D program up for success. Discover how to manage expectations about the budget, format, and goals of your training program.

Learn how to set business goals for teams and individual employees, and link goals to strategy, financial results, and incentives.

Learn quick and practical tips to set reasonable boundaries and use your smartphone wisely, rather than feeling used by it.

Learn how to set employee goals to drive the behavior you want, establish business priorities, and help your employees focus on the right things.