Learn how to incorporate accessibility into your design process and make your next web project more accessible to all people, including those with disabilities.

Better content strategy translates into a better user experience. Learn how to build user persona spectrums, content guidelines, and more meaningful content for websites and apps.

Learn how to design the right user experiences for different generations. Discover how to conduct effective research for each age group and apply adaptive design patterns.

Find how your users think about the world, and transition those lessons to your product's navigation, content classification, and layout.

Step through the foundational processes and techniques required for interaction design.

Use the ancient art of logic to create better user experiences for your websites and other projects.

Introduces the concepts and benefits of usability testing, which can improve ROI by focusing your design improvements in areas that have the biggest impact.

Discover how to design a user experience that's consistent and reliable from device to device: from phones and tablets to wearable tech.

Learn the basics of prototyping. Discover how to build prototypes that allow you to test and validate your UX designs.

Want to make better products? Learn how to use UX research to better inform your projects and build user-centric designs that truly delight your customers.

Learn how to apply storytelling principles to your UX design process and craft more engaging, user-centered experiences.

Learn how to create a style guide and design system that agencies, contractors, and staff can use to create user experiences that fit your brand.

Run your own basic usability testing to find out just what your users need from your website, application, or device.

Gain insights into a variety of user experience (UX) techniques and tools.

Learn how to maximize your resources and perform lean UX research in a fast-paced agile development environment.

Explore the fundamentals of planning, executing, and analyzing a card sort. Learn how to prepare your content, select and screen participants, analyze data, and more.

Learn the fundamentals of a core UX research method—interviewing—that can help you better understand the needs of your users.

Learn the fundamentals of guerrilla research, an efficient UX research approach that can help you inform your projects when time and budgets are limited.

One way to enhance customer experience and build better products is to plot your ideal customer’s journey chronologically. That way you can identify weak moments in the buying experience—and make those moments stronger. First, gather data about the pain points your customers face. Note how they find out about your business, compare competitors, and become a customer. When you document how this progression happens, you create a map you can use to make informed business decisions—a journey map. In this course, learn how to research and capture your customer's end-to-end journey through UX journey mapping. Market researcher and bestselling author Sarah Weise explains the elements of a journey map, how to gather data by conducting research with customers, and how to synthesize results. She covers how to identify opportunities to create products, experiences, and marketing that align your customer’s needs with your business goals.

Validate your ideas faster using the lean startup methodology. Learn the fundamentals of conducting lean experiments to guide design and product decisions.