Learn about business-to-business (B2B) marketing methods, tactics, and strategies to help you create relevant, impactful marketing for B2B brands.

Learn the core marketing skill of messaging and positioning. Differentiate your products and services from the competition and helps customers understand your unique value.

Learn effective pricing strategies for marketing business-to-business (B2B) products and services.

While LinkedIn—the world's largest and most powerful network of professionals—is widely recognized as a top recruiting tool, it also offers features that companies and individuals can leverage for business-to-business (B2B) marketing. In this course, join LinkedIn expert Viveka von Rosen as she shares best practices, tips, and strategies for effectively conducting B2B marketing on the LinkedIn platform. Viveka shares step-by-step actions that individuals on your sales team can take using video, updates, and other features. She also shares how to leverage Company Pages for B2B marketing, including how to use Company Pages as a content hub for employee advocacy.

Netiquette, or good digital citizenship, is becoming more and more important in our careers and personal lives. Many of the same rules you would apply to be courteous in person also apply online, but there are some important differences. This course walks you through what you need to know to practice good netiquette. Learn why it’s important to keep professional emails even toned in wording and punctuation, then focus on how you can respect the email recipient’s time, while still making sure your email gets read. When dealing with social media, practice asking yourself if it’s something you would say out loud. Remember the human being behind the brand account, and be mindful of your digital footprint. For general netiquette, learn how to determine whether or not to engage and how to spot potential security hazards.

Learn how to deal with a bad boss. Find out how to handle 16 types of difficult managers: the boss that doesn't listen, that plays favorites, or that engages in other bad behaviors.

Tie your company's mission directly to real metrics. Find out how to use key performance indicators and a balanced scorecard to quantify business performance over time.

Join author and CEO Lisa Bodell for an exploration of how to manage the risks that come with the rewards of innovation.

Learn about the multiple roles involved in leadership and how to effectively balance them for greater success.

Learn how to have it all and enjoy it all by balancing your life and work.

Join clinical psychologist, author, and mom of three, Andrea Bonior, as she shares how to balance work and life as a work-from-home parent (hint: perfection is not the goal).

Learn how to construct a delivery pipeline with Atlassian Bamboo, a sophisticated continuous integration and delivery (CI/CD) server.

Imagine a world where you trusted your ideas and felt good about what you created. This world, where you can create more easily and more often, exists. Creativity evangelist Denise Jacobs is the founder and CEO of The Creative Dose, where she promotes techniques to unlock creativity and spark innovation in people, teams, and workplaces. In this course, Denise helps you silence the voice of self-doubt and start doing your best work now. Learn how to stop self-sabotage, kick-start idea generation, lose your fear of judgement, and build a fresh and improved mindset—the foundation for maximum unfettered creativity. By the end, you’ll have a roadmap of how to get unstuck, do your best work, and channel your creativity as a force for positive change in the world.

Learn how to play banjo with an award-winning banjo player and teacher. Part 1 covers fundamentals like holding and tuning a banjo, reading music, and basic finger picking.

Learn how to play banjo with award-winning banjo player Tony Trischka. Achieve a more professional sound, master increased speed, and incorporate hammer-ons and pull-offs.

Learn how to play banjo with award-winning banjo player and teacher Tony Trischka. Part 3 teaches advanced skills for improving your repertoire, changing key, and playing backup.

Learn banjo from award-winning banjo player and teacher Tony Trischka. In part 4, explore melodic-style scale patterns, single-string scales, and alternating thumb roll techniques.

Build and grow a financially healthy small business. Get practical tips for managing cash flow, borrowing money to accelerate growth, and protecting your business.

Get more out of Basecamp—and better project results—by combining its time-saving project, team, and schedule management features with project management best practices.

Discover how to quickly pull pieces of data from any text file. Learn the fundamentals of Bash regular expressions for the purpose of matching patterns.