Course catalog

Selling into Industries: Healthcare

Learn how to increase your sales and your impact when selling into the healthcare industry.

Selling into Industries: Manufacturing

Learn skills and strategies that can help you clearly communicate your value—and close more deals—when selling to manufacturing buyers.

Selling into Industries: Professional Services

Break into the professional services market. See what it takes to position yourself as an expert, increase your close ratio, and sell to similar services after an initial win.

Selling into Industries: Retail and Consumer Products

Learn how to sell consumer products to retailers. Get sales strategies for getting your products on store shelves and into customer hands.

Selling into Industries: Technology Companies

Learn how to sell to tech buyers who make decisions quickly. Find out how to adapt to current trends, connect with key financial metrics, and break through clutter to get noticed.

Selling into Industries: Telecommunications

Learn how to master the unique challenges and skills required to sell into telecommunications companies.

Selling Music Merchandise

Learn how to make money selling music merchandise. Find out where to order merch, how to price it, and how to run a successful merch table or online store.

Selling Security to Your Business Leaders

Learn about the top security issues impacting modern companies, how to prevent them, and how to articulate those threats and get buy-in from your team, stakeholders, or clients.

Selling to Executives

Join Mike Gamson—the senior vice president of global solutions at LinkedIn—as he shares how to prepare a winning game plan for selling to executives.

Selling to the C-Suite

Learn how to prepare for a sales presentation with the C-suite of your next top prospect.

Selling with Authenticity

Be proud to work in sales. Learn how to bring authenticity, curiosity, and your true self to your career in sales.

Selling with Stories

Learn how to find, craft, and deliver compelling sales stories that resonate with buyers.

Selling with Stories, Part 2: Stories Great Sales People Tell

Learn how to leverage storytelling throughout the sales process. Learn the 25 most essential types of sales stories to earn buyer trust and make the sale.

Selling Your Small Business

Learn how to sell a small business, including how to make a business marketable, how to decide if you should involve a broker, how to find the right buyer, and more.

SEO for Social Media

Boost the reach and engagement of your social media posts. Learn how to incorporate the best practices of SEO in your social media marketing efforts.

SEO Foundations

Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

SEO: Competitive Analysis (226947)

Curious about what your competitors are up to? Tune into this course to learn how to use SEO tools and techniques to research the competition online. Learn what keywords your competitors are optimizing for—and then outrank them on search engine results pages (SERPs).

Instructor Anson Alexander explains what to look for when researching a competitor's SEO presence and website traffic. Anson shows how to find both paid and organic keywords that competitors are targeting. Then, learn how to find out what’s driving traffic to a competitor's site, evaluate on-page SEO factors, apply data from your SEO research to enhance your own web presence, and monitor for new entries into the market.

SEO: Ecommerce Strategies

Drive better results for your business. Get strategies for optimizing your online store to improve page rankings and build traffic.

SEO: Keyword Strategy

Learn about how to increase the quantity and quality of visitors to your website with strategic keywords and search engine optimization (SEO.)

SEO: Keyword Strategy (2020) (Mitalearn-173788)

درباره این دوره:

تدوین استراتژی کلمه کلیدی یکی از مهمترین فعالیت ها در بازاریابی است. بهینه سازی صحیح یک وب سایت و استفاده استراتژیک از کلمات کلیدی می تواند برای سال ها بازدیدکننده داشته باشد. مت بیلی، متخصص بازاریابی دیجیتال، با اصول اولیه شروع می کند و به این موضوع می پردازد که کلمات کلیدی چیست و چه کاری انجام می دهند. در مرحله بعد، با نحوه پیدا کردن و تجزیه و تحلیل کلمات کلیدی مناسب برای کسب و کار خود و پیاده سازی آنها در کانال های مختلف آشنا شوید. Matt تمام اجزای مهم انتخاب کلمات کلیدی از جمله نحوه تعیین هدف مشتری، شناسایی روندها، توسعه تجزیه و تحلیل، استفاده از کلمات کلیدی منفی و تمرکز بر آنچه که کار می کند را پوشش می دهد. در نهایت، با نحوه اندازه گیری نتایج، درک رتبه بندی و تعیین اولویت ها آشنا شوید.

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