Automate repetitive marketing tasks to maximize your time and reach. Learn about the different types of tasks you can automate and how to implement automation in your company.

Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.

Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.

Discover marketing tactics and tools to increase conversions and revenue for your ecommerce site.

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Learn the principles of marketing personalization, and strategies to put personalization to work in your campaigns.

Explore customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.

Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.

Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.

Learn how to manage a company page on Facebook. Discover great ideas on content, methodologies, and strategies for success.

Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform.

Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content leveraging Instagram Stories, Reels, IGTV, and Guides. He also explores using hashtags and location tagging to increase visibility, and demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts. Anson also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, he provides insider tips and secrets that can help you navigate the Instagram community like a pro.

Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.

Find out how sophisticated marketers use LinkedIn to run campaigns that impact every stage of the funnel.

Learn how to engage with the millions of Pinterest users out there who use the social media platform to share their creative passions. Discover how to reach your target audience.

Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Stay up to date with the latest marketing tools and techniques—from social media to SEO.

Learn to reframe discussions around diverse marketing so you can build engaging marketing experiences.