This documentary examines "accidental entrepreneur" Maria Giudice. Join her on her journey from becoming a self-taught painter to design firm founder and coining the role DEO.

Want to get to know your customers at a deeper level? Learn how to leverage key market research techniques, clarify your research goals, and effectively present your findings.

If you’re a modern-day marketer, you’re not going to get by with just numbers, charts, and graphs anymore. In addition to your quantitative data, you need to learn what your customers really want. In short, you need to know your customers. You have to know what’s going to motivate and drive them, what they’re feeling as they’re making buying decisions, interacting with your products, or engaging with your brand. In this course, market research expert and best-selling author Sarah Weise walks you through the best practices and processes of gathering qualitative research, and how it should fit in with your marketing strategies. Sarah’s tactical course shows how to conduct a new research project, and covers topics like interviews, focus groups, diary studies, and ethnography. She also gives guidance on selecting the right methodology for your research and tips on moderating your groups.

Learn how to design and present impactful, data-driven presentations that are targeted to your specific audience.

Up your marketing analytics game by learning how to set and track KPIs using Google Analytics. Learn which KPIs are most important and how this differs by business type.

Learn how to start a YouTube channel that generates money for your brand. Discover strategies for optimizing your channel, gaining followers, and monetizing videos.

Learn how to research your marketing communication needs, craft a message that resonates with your audience, and figure out a marketing plan that works for your team.

Learn how to reposition your brand during a crisis, take immediate action, reevaluate the landscape, and understand the new consumer mindset.

Make sure your marketing organization conducts itself in an ethical way. Learn how to implement and reinforce ethical marketing practices that protect your company and customers.

Learn the foundational elements of any successful marketing endeavor. Find out how to develop, implement, and measure an effective marketing strategy.

Do you want to learn how analytics can improve your marketing game? Marketing expert Matt Bailey explains what analytics is, what it can do, and how it will change your business. This foundational course is analytics without intimidation! Matt clearly shows how analytics are complementary to marketing strategy. Starting with organization objectives and building a marketing strategy, he shows how to align measurements to that strategy. This enables you to define the analytics you need, gather the right data, and apply analysis frameworks to reach insights. Then, Matt walks you through how to report what is important and essential to your managers or stakeholders. By the end of the course, you will have a better idea of what data is important to your business, how to turn the data into action, and how to report it in a language that is understandable to the executive team.

Automate repetitive marketing tasks to maximize your time and reach. Learn about the different types of tasks you can automate and how to implement automation in your company.

Learn how to conduct a competitive analysis to gain insight into your competitors, as well as to identify your own competitive edge in the marketplace.

Great marketers know how their customers think and act. Learn to track and understand consumer behavior so you can develop better marketing plans.

Create an insight-driven relationship between your customers and brand. Use the decision journey to create buyer personas and messaging to inspire customers when it matters most.

Discover marketing tactics and tools to increase conversions and revenue for your ecommerce site.

Use brand choreography—a seven-step integrated marketing framework—to market to customers across multiple channels: traditional, digital, and social media.

Learn the principles of marketing personalization, and strategies to put personalization to work in your campaigns.

Explore customer targeting and how it can help you find and keep the best customers. Learn how to reach B2C and B2B customers and leverage buyer personas in your marketing.

Learn how the marketing funnel works. Use the funnel to explore the customer's journey on the path to purchase, and create more effective marketing campaigns.