Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

Learn how to segment your customers so you can create targeted marketing messages.

Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.

Get marketing tips for the modern age. Popular YouTuber Curtis Richardson delivers two-minute tips on branding, seasonal marketing, viral videos, and more.

Tune into this audio-only course to hear teacher, speaker, and best-selling author Marty Neumeier talk about his career at the intersection of creativity and business.

Learn how to use Marvelous Designer to create believable curtains, bedding, and other cloth in an architectural setting.

Producer JK Swopes demonstrates how to create beats using MASCHINE's built-in sounds, expansions, and samples.

Learn how to use the vast library of KOMPLETE sounds for songwriting and music production in MASCHINE.

Learn how to create out of this world sounds with MASSIVE, using its flexible and powerful filters and routing, audio processing, and modulation features.

Struggling with the concept of pointers? This advanced course can help you master this powerful part of the C programming language.

Get tips to deliver great presentations and become a more confident public speaker.

Discover what the most successful marketers know about connecting with customers and building brands.

Learn how to turn financial chaos into financial peace by taking control of your cash flow.

Take your Adobe Camera Raw skills to the next level. Learn how to master Camera Raw tools such as curves, HSL controls, presets and profiles, masks, and more.

No matter what your role at work may be, you need to be able to communicate authentically with your customers, colleagues, team, or boss in order to succeed. In this course, Molly Sargent, founder and CEO of Prolmpress, shares what she has learned about how to establish authentic connections. She explains why authentic influence is imperative to your long-term success and shows you how to build trust and understand client needs. Molly walks you through a sales approach that sets you apart and three components that you need in a meeting in order to use your time efficiently and successfully. She highlights some eloquent introduction strategies, then explains how to listen closely to your clients and ask the right questions. Molly concludes with a more in-depth focus on listening with insight, including several helpful phrases to move the conversation forward and build trust.

Note: This course was created by genConnectU. We are pleased to host this training in our library.

Learn how to master the top 10 most common interview questions you'll encounter when looking for a new job.

Learn about the different kinds of conversations you're expected to have with retail customers, as well as how to navigate those conversations successfully.

Join recording engineer Bobby Owsinski to learn about mastering music and audio destined for sale on Apple iTunes with their new Mastered for iTunes high-resolution audio program.

Create more visual and engaging project reports and project dashboards with the built-in charts, graphs, and Report Designer tool in Microsoft Project.