Discover how to craft an exceptional value proposition. Learn about its importance, components for creating a great one, your perceived costs, and more.

Learn how to use Facebook for marketing your business. Discover how to develop your brand and access new prospects and customers using Facebook pages, stories, offers, and more.

Learn how to manage a company page on Facebook. Discover great ideas on content, methodologies, and strategies for success.

Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform.

Interested in marketing your product or service on Instagram? Join Anson Alexander as he acquaints you with key features and digital marketing strategies that can help improve your online presence and boost sales using the popular social platform. Anson demonstrates how to use built-in Instagram tools for businesses, brainstorm content ideas, and develop a posting schedule based on the activity of your target market. He shares tips for creating engaging content leveraging Instagram Stories, Reels, IGTV, and Guides. He also explores using hashtags and location tagging to increase visibility, and demonstrates how to use Instagram Insights to review statistics and metrics regarding your posts. Anson also shows how to create shopping posts in Instagram Shopping as well as how to use paid ads to reach a wider audience. Plus, he provides insider tips and secrets that can help you navigate the Instagram community like a pro.

Learn how to market your solo business, SMB, or medium-sized business on LinkedIn. This course shows you how to build a wow-worthy profile, network like a pro, and more.

Find out how sophisticated marketers use LinkedIn to run campaigns that impact every stage of the funnel.

Learn how to engage with the millions of Pinterest users out there who use the social media platform to share their creative passions. Discover how to reach your target audience.

Twitter boasts hundreds of millions of engaged users on the lookout for new content—making it a great place to market your business, products, and services. Get started with this course, which was designed to help businesses of all sizes use Twitter for marketing. Social media strategist Megan Adams explains how to create a great profile, how to find and follow people on Twitter, and how to define your brand personality and begin tweeting. Plus, learn how to integrate Twitter into your website, create an advertising account to launch sponsored tweets and ads, and track the impact of your advertising efforts to determine what's working and what isn't. Along the way, Megan sprinkles in tips for managing your account and your workload and helping your tweets trend.

Stay up to date with the latest marketing tools and techniques—from social media to SEO.

Learn to reframe discussions around diverse marketing so you can build engaging marketing experiences.

Learn how to market and sell products and services to Generation Z—a more realistic, competitive, and motivated generation of consumers.

Marketing is for humans—not machines. Find out how to put your marketing campaigns back in touch with the people that buy your products and services.

Learn all about marketing to the largest buying segment in the economy—millennials.

Learn how to leverage popular marketing tools such as HubSpot, ActiveCampaign, and Mailchimp to automate time-consuming marketing tasks.

Marketing Automation is a must-have for organizations looking to get the most out of their marketing budget. This course explains why automation matters, shows you how to pick the best marketing automation tool for your company's marketing goals, and walks you through the top solutions out there. See the tools in action as instructor Brad Batesole walks you through some of the most popular uses of automation, showcased across tools like HubSpot, ActiveCampaign, Mailchimp, Salesforce Pardot, and more. Finally, learn how to measure your marketing automation's success using some of the most important metrics and analytics to keep track of in your tools.

Automation is a must-have for organizations looking to get the most out of their marketing budget. This course provides guidance on how to pick the right marketing automation tool for your company, and use it effectively to automate time-consuming marketing tasks. Along the way, get an overview of what each top marketing automation solution has to offer. Instructor Brad Batesole walks you through some of the most popular uses of automation, showcased in tools like HubSpot, ActiveCampaign, and Mailchimp. Plus, Brad shares how to leverage tools that help you measure the success of your marketing automation initiative using key metrics.

Learn about top digital marketing tools and why choosing the right tool or service is so important.

As a modern marketer, you have a wealth of digital marketing solutions at your disposal. How do you determine which ones are right for you and your organization? In this course, marketing expert Anson Alexander digs into the tools available to you across the different areas of digital marketing, providing you with key insights along the way. Anson covers industry-leading solutions for social media marketing, email marketing, digital advertising, content creation, search engine optimization (SEO), and affiliate marketing. Upon wrapping up this course, you'll be better equipped to navigate the world of digital marketing and hone in on the best tools for your company.

Growth marketing is a strategy focused on increasing customer traffic online through landing pages, email marketing, social ads, and so forth. If your job function includes growth marketing, then this course will introduce you to tools you can use to scale your business at each phase of the customer lifecycle. Instructor Jim Huffman introduces a variety of growth marketing tools for acquisition, activation, retention, revenue, and referral. Jim covers SimilarWeb, SEMrush, public social ad libraries, Mailshake, Justuno, CopyAI, Unbounce, and more.