Today's marketing professionals have a wide array of SEO tools at their disposal. With so many options, it can be challenging to choose the right tools for the right tasks. In this course, Sam Dey covers must-haves for your SEO tool kit, including Google Webmaster Tools, Page Speed Insights, Screaming Frog SEO Spider, Keyword Planner, Google Structured Data, SEMRush, MOz Opensite Explorer, Buzzstream, and more. Not just for pros, these tools can help anyone concerned with their SEO performance to gauge how their site is doing, see how it stacks up against the competition, and make measurable improvements.

In a web full of thousands of tools, social media expert Anson Alexander brings order to the madness with this course covering the must-have tools for Social Media. Anson introduces built-in tools like Facebook Business Suite and Twitter analytics, then shows you how to use them. He walks you through the features and uses of Sprout Social, Buffer, and Semrush. Anson covers social media automation tools and explains several tools for discovering and designing content. He concludes with a thorough discussion of social media analytics tools like TubeBuddy, Sendible, and Tailwind.

Virtual events are powerful branding and business opportunities. By hosting an online event, you can provide your community with experiences and knowledge that they might not otherwise have access to. In this course, learn what it takes to market, promote, and run a virtual event that will excite your attendees both before and after the experience. Instructor Melodie Tao breaks down how to leverage the right digital tools to set up a virtual event. Learn how to market your event with compelling videos and social media content and pack your virtual event by running effective email and social media marketing campaigns. Melodie also shares how to collaborate with speakers, sponsors, and staff to increase event registration. Plus, learn what to do during the virtual event to ensure that your audience remains engaged online and has a positive experience that will entice them to share their experience and come back for more.

Learn how to market and promote your next event.

Join marketing expert John Jantsch as he steps through how to market your professional services.

Now that you’ve started your side hustle, learn how to find potential customers, often without spending any money.

Convert more of your existing traffic into paying customers or qualified leads through conversion rate optimization.

The right words can move your audience to act. But reliably finding those words—and fine-tuning them for posts on different social media platforms—is no easy feat. Instructor and personal branding guru Michaela Alexis understands this struggle. And in this course, she breaks down copywriting tools and strategies that can help you find your brand's voice and unlock social media success. Michaela shares trusty copywriting formulas and shows how buyer personas can help you craft more relevant written content. She explains how to tailor your copy specifically for Facebook, Twitter, Instagram, and LinkedIn. Plus, she introduces tools that can help you keep your content readable and free of errors, while offering tips on continuously improving your posts using feedback and A/B testing.

Learn how to segment your customers so you can create targeted marketing messages.

Your audience's priorities, values, and lives have changed dramatically since the start of the pandemic. Now, the way your organization communicates with these individuals must change to meet the moment. In this course, learn how to message customers, prospective employees, and the press with renewed purpose and intention. Instructor Andrea Holland explains how to roll out messaging that meets your customers where they are emotionally. She shares how to craft job postings that clearly communicate your organization's remote-work policies, as well as what you're doing to keep employees safe and happy. Plus, learn what to focus on when speaking to the media, how to develop your social media strategy as the world reopens, and how to sensitively approach the topic of conferences and seminars.

Get marketing tips for the modern age. Popular YouTuber Curtis Richardson delivers two-minute tips on branding, seasonal marketing, viral videos, and more.

Tune into this audio-only course to hear teacher, speaker, and best-selling author Marty Neumeier talk about his career at the intersection of creativity and business.

Learn how to use Marvelous Designer to create believable curtains, bedding, and other cloth in an architectural setting.

Producer JK Swopes demonstrates how to create beats using MASCHINE's built-in sounds, expansions, and samples.

Learn how to use the vast library of KOMPLETE sounds for songwriting and music production in MASCHINE.

Learn how to create out of this world sounds with MASSIVE, using its flexible and powerful filters and routing, audio processing, and modulation features.

Struggling with the concept of pointers? This advanced course can help you master this powerful part of the C programming language.

Get tips to deliver great presentations and become a more confident public speaker.

Discover what the most successful marketers know about connecting with customers and building brands.

Learn how to turn financial chaos into financial peace by taking control of your cash flow.