Facebook is a key advertising platform for businesses of all sizes. This course showcases advanced techniques to help marketers accomplish their advertising and engagement goals. Instructor Michael Taylor first shows how to efficiently create and manage large ad volumes as well as ad campaigns across different ad accounts and pages. You can also learn to use the Business Manager tool to allow multiple users with different permission levels manage ad campaigns. He introduces time-saving techniques for bulk uploading ads, using custom audiences, duplicating ads with different targeting and imagery, split testing ads, and adjusting ads for Instagram and other placements. Next, learn marketing attribution and optimization techniques, such as mix modeling, funnel event targeting, and advanced conversion tracking with the Facebook Ads Conversions API. Finally, discover how to automate your ads at scale using the Facebook Business API and let AI-based tools generate ads for you.

Take your Google Ads expertise to the next level. Learn about everything from automation to competitive analysis using this popular pay-per-click (PPC) advertising platform.

Unlock the advanced capabilities of Google Analytics and take your skills to the next level.

Google Tag Manager has upgraded to add a suite of powerful features that fine-tune your control and insights in Google Analytics. Instructor Michael Taylor teaches you about creating custom variables, advanced tagging techniques, advanced tag management techniques, modifying page contents, and server-side tagging. Michael shows you how to capture data you need for custom variables. He walks you through advanced tagging techniques like measuring how many users are reading each post and using the full Enhanced ECommerce implementation for Google Analytics. Michael shows you ways to modify your page contents with Google Tag Manager. He explores some naming conventions and templates that help track and standardize your projects, then explains how to make sure you are compliant with GDPR and CCPA cookie consent. Michael also covers the three major benefits of server-side tagging and shows you how to receive those benefits.

Identify and learn how to avoid grammar and punctuation errors.

Leverage the Core Animation API to bring your iOS app interactions and visuals to life with stunning, complex animations.

Add motion detection and reporting to your iOS apps with Core Motion. Learn to push and pull motion data from the accelerometer, gyroscope, and other hardware.

Get advanced development techniques to add location awareness, directions, and interactive maps to your iOS applications, with the MapKit and Core Location frameworks.

Learn how to give your iOS app the ability to store local, encrypted data like IDs, passwords, and credit card numbers using the keychain.

Expand your programming skills and learn how to get more out of the Java language and platform. Discover how to leverage some of the language’s more advanced features.

Explore advanced techniques to make performance testing with JMeter even more productive. Learn how to record test scripts, log in to web applications for testing, and more.

Building and operating Kubernetes clusters is a complex topic of increasing importance in today’s DevOps-driven world. Systems engineers, site reliability engineers, and those who work with IT infrastructure at a deep and programmatic level all need to have a next-level understanding of Kubernetes. In this course, instructor Matt Turner reviews its architecture, starting with an overview of the core components of a Kubernetes cluster and the mechanisms for keeping them available at scale. He reviews the etcd database and shows how to investigate the cluster at a low-level through its API. He then reviews the API request process, from authorization to resource persistence, and explores the controllers and reconciliation loops that drive Kubernetes. The closing chapter covers reconciliation in the dataplane, including managing cloud provider resources with the cloud-controller, and how DNS-based discovery of pod and service IPs works.

Note: This course also helps learners prepared for the Certified Kubernetes Administrator (CKA) exam. Find more details on the program at https://www.cncf.io/certification/cka/.

Learn how to get the most out of Laravel when working with controllers, routes, views, the Eloquent ORM, and more.

Join instructor Matt Heinz as he shows you how to hit your business goals with practical strategies designed to elevate the impact, sophistication, and results from demand generation programs. First, Matt covers tactics for developing goals and objectives, including a funnel model, as well as risk factors and pivot points. He then goes over how to define your target audience and understand what steps your prospects go through to evaluate, justify, and confirm purchase decisions. Matt demonstrates the steps to develop a campaign, including how to drive precise messages and offers throughout your demand generation programs. Once you’ve developed a campaign, you must execute the plan and follow up. Matt outlines playbook elements that you can introduce to your sales organization to increase efficiency and consistency in executing campaign plans, and then steps through how to support greater lead conversion by your sales teams.

Master the fundamentals of working with the Linux kernel. Learn how to read and write proc files, work with loadable kernel modules and source code, and configure the kernel.

Stretch your animation abilities by learning how to apply advanced mechanics principles to two fun, but challenging, scenes: a parkour performance and a professional fight scene.

Learn advanced uses of Microsoft Power BI. Learn how to perform calculations, leverage the DAX language, make advanced queries, and improve querying by using the M language.

Learn more advanced techniques for working with Microsoft Project 2010 and 2013, from reassigning resources and managing costs to customizing fields and reports.

Leverage themes with the Moodle LMS and tackle basic branding for your site. Learn how to install and create custom themes that enhance the look and feel of your Moodle site.

Learn how to perform a variety of advanced administration tasks in both MariaDB and MySQL, two powerful database solutions that work in slightly different ways.