Learn how to design and implement a strong sales system that helps you grow your consulting practice.

Client relationships are the foundation of your consulting business. Learn tips for communicating effectively, developing rapport, and building long-lasting business connections.

Consultants: Learn how to maximize the value you create for clients and connect that value to your pricing and services.

Become a consulting professional. Get valuable, insider tips on being a successful consultant.

With so much information on consumers available these days, traditional, large-scale market segmentation strategies just won’t cut it anymore. Many consumers defy categorization and each person is, literally, a market of one. In this audio-only course, Michael Solomon teaches how to connect with these consumers who defy categorization, consumers he calls “new chameleons.” As Michael explains, today’s consumers don’t distinguish between young and old, male or female, sellers or buyers, or even fantasy and reality. He shows the benefits of moving away from painting customers with broad strokes and taking a more nuanced and detailed approach that captures identity changes that take place almost every day. After this course, you’ll be ready to throw out the traditional marketing dichotomies and embrace the postmodern consumer who doesn't conform to traditional categories.

Learn how to consume REST APIs using Guzzle, a PHP HTTP client that makes it easy to send HTTP requests and integrate with web services.

The ConTechCrew-a roundtable of construction industry experts-reviews the latest developments in construction and BIM technology.

Learn how to apply top content marketing best practices to social media.

Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Ebooks can be a compelling tool to reach new audiences, whether your goal is sales or email signups. Learn how to use ebooks in your content marketing strategy.

Learn how to write and publish content in important media outlets. Get tips for pitching stories and building relationships with publications.

Use podcasting to achieve your content marketing goals. Learn how to create, publish, and promote a new podcast.

As consumers seek more engagement, live video continues to increase in value for marketers. Most popular social networks offer a live video option, but they don’t all have the same features. In this course, instructor Melodie Tao eliminates the intimidation factor of going live by walking you through step by step how to promote, create, and integrate live video into your marketing plan, even if you have never done it before. Melodie covers easy ways to use live video for branding, community building, and generating revenue. She explains different types of live videos, then shows you how to structure and prepare in order to build engagement with your audience. Melodie discusses how to promote your live video and repurpose your content to generate more visibility. She talks about the basic tools to create visually appealing and quality content. This course is designed to make live video marketing an easy, fun, and profitable experience.

Learn how to use email newsletters to connect with prospects and customers. Get best practices to build your email database, create compelling content, and grow your brand.

Learn how to establish goals and metrics for your content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders.

Learn how to use Azure DevOps to create a continuous delivery pipeline and achieve a faster time to market for your organization.

Learn how to install and use GitLab, a popular open-source alternative to tools like GitHub and Bitbucket, for version control and CI/CD.

Explore a variety of continuous integration and continuous delivery (CI/CD) tool options and learn about the benefits and drawbacks of each one.

Well-written contracts lead to more productive client relationships. Learn how to create consulting contracts with well-defined terms, pricing, and scope.

Understand the contracting process from a creative artist's point of view. Learn how to read and understand NDAs, contractor agreements, SOWs, and more.