In the modern business landscape, a healthy social media presence is a must for companies large and small, and social media marketing is a must for a healthy professional social media presence. In this course, instructor Sam Dey shares easy-to-use tips for marketing your business on social media. Sam shows you how to research the market and the different types of social media, then goes into how to manage a posting schedule. He discusses how to decide what type of content you should post and where to post it for the most effective impact. Sam explains how to engage influencers and brand advocates, use Google Analytics effectively, boost the reach of your social media campaigns, keep your followers engaged in your content, and more.

Help your business make the most of social media. Get tips for marketing and growing your personal brand on top social media platforms, including LinkedIn, Facebook, and Twitter.

Explore the top social media marketing trends that matter for business, including the growth of influencer marketing, social shopping, dynamic ads, and embracing TikTok.

Learn how to use social media to promote your business. Create Facebook and Twitter profiles that engage customers and build great buzz for your brand.

Learn how to use social media to promote your business. Discover how to create Facebook and Twitter profiles that engage customers and build great buzz for your brand. In this LinkedIn Learning course, marketing expert Megan Adams shows how to craft, execute, measure, and optimize a winning social media marketing strategy. Learn how Facebook differs from Twitter, and how to adjust your strategy to succeed on both platforms. Megan then shows how to build out your profiles and write engaging, high-quality content that interests your target audience. She explains the unique features of each platform, such as hashtags and rich media, and discusses how to maximize your reach by attracting more followers and fans. Finally, Megan shows you how to measure the results of your efforts to see how well your posts and tweets are performing, and provides some simple guidelines for engaging with followers online.

Learn how to build your online community with these small business marketing strategies centered on social media, content marketing, and branding.

Skillfully leverage social media to enhance your work as a realtor. Learn how to build a personal brand for yourself online, create compelling content for social media, and more.

Proving ROI is one of the toughest challenges facing marketers. Stakeholders want quantitative and qualitative data that prove campaigns are working. This course aims to help users of social media prove its value, beyond vanity metrics such as likes or comments. You can learn the skills you need to measure and drive ROI from organic social media, without needing to spend a penny on advertising. Expert Michael Taylor covers the measurements that really matter—from conversation amplification to the word-of-mouth coefficient—and shows how to define and track them using tools such as Google Analytics. He then explains how to turn insight into action and drive continuous improvement for a business. Learn high-performing tactics for major platforms including Facebook, Instagram, Twitter, Reddit, and LinkedIn, and reverse-engineer emerging channels like TikTok. The skills you learn in this course will help you maximize your investment in social media.

Learn how to promote your business online and meaningfully engage with your customers using a social CRM (customer relationship management) system.

Learn how to optimize your social media marketing mix and refresh your strategy for Facebook, Instagram, LinkedIn, TikTok, and other popular platforms.

Incorporate social media monitoring into your organization's marketing strategy. Explore tools and strategies for finding, responding to, and participating in online conversations.

Learn helpful tips and best practices for online marketing and promotion that can help you harness the power of social media to promote your music and increase your fan base.

Get a thorough introduction to the role of video in social media marketing campaigns, as well as how to best leverage video in your overall content strategy.

Discover how to strategize and deliver dynamic video content for social media. Tune in every Thursday for a new tip.

Examine the relationships and trends among social networks in new and exciting ways. Learn how to perform social network analysis with R.

Explore strategies for efficiently recruiting top talent on social platforms. Learn how to jump-start your social media recruiting presence, find and approach candidates, and more.

Learn how to use benchmarks and analytics to drive your social selling to the next level.

Learn the fundamentals of social selling. Discover how to grow your network and set up your social media accounts to build meaningful relationships.

Do social selling right. Learn how to maximize engagement on Facebook, LinkedIn, and Twitter by sharing more compelling, targeted content.

Learn how to use LinkedIn for social selling. Connect with your target market, engage with prospects, and develop relationships with buyers.